Most small business owners have more than enough on their plate already without having to worry about “content development” for their website. But to garner the benefits of organic search engine optimization, and give your visitors a reason to keep coming back (and staying in touch with you) it is important to keep the content of your site fresh and add new content regularly. Here are some tips for creating content for a small business website.
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When you participate on the blog of others you are building real relationships with real people who, not coincidentally, are potential business partners and customers.
Here’s how you do that.
The reply I most often hear when I broach the subject of using a blog as a marketing tool is “I’m not a writer.” And while most small business owners aren’t “writers” they are usually subject-matter experts in their field. What does this mean? They have oodles of information to share. But they may not have a mechanism by which to easily share this information and that’s where a blog comes in. So when is a blog not a blog?
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Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool. Definition “Blog” is short for “weblog” but if you say weblog you will sound like my mother sounds when she says “dungarees” instead of jeans – lovable, but out of date. A blog is similar to an online journal that allows you to post your thoughts, share information and rant if you wish to. Blogging as a Marketing Strategy Blogging can be a very effective marketing tool when used properly. Marketing is all about building brand recognition and gaining trust. Your blog can help you achieve these goals. By providing updates on what your company is doing, you are establishing your “brand.” By educating readers about how you solve the problem of…
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