One of the biggest questions clients ask is “How will people find me once my website is up and running?” Our clients are mainly small businesses. The first thing I encourage them to do is to think about ways that they can get the word out about their online venture that they may be more familiar with. Old School Before you do anything else, make sure your URL is everywhere your business name appears; business cards, letterhead, advertisements, email signature, etc. Networking – get out there and meet people and hand them your business card and encourage them to visit your website. Many networking events are free or low-cost. Advertising – this can be done via traditional print media and is often something people forget to do when they start building their online business. This, of course, requires you develop an advertising budget and may require you to get creative to…
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