Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool. Definition “Blog” is short for “weblog” but if you say weblog you will sound like my mother sounds when she says “dungarees” instead of jeans – lovable, but out of date. A blog is similar to an online journal that allows you to post your thoughts, share information and rant if you wish to. Blogging as a Marketing Strategy Blogging can be a very effective marketing tool when used properly. Marketing is all about building brand recognition and gaining trust. Your blog can help you achieve these goals. By providing updates on what your company is doing, you are establishing your “brand.” By educating readers about how you solve the problem of…
Read More
