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Taming Of The Online Review

We received a very distressed call from a Yorktown business owner the other day. She had received a scathing online review – two actually – on CitySearch.com. She asked what we could do to “block the site”. In a word; NOTHING. But there are things you can do to tame bad customer reviews. How Online Review Sites Work The point of these sites is to allow consumers to post reviews of area businesses, giving other consumers the benefit of their experience. Happy customers can let others know about the great customer service they received, the great ambiance at your restaurant, etc. But, conversely, unhappy customers can rant about whatever they want and, yes, say things that aren’t true. Mitigating a Bad Review One bad review does not spell doom for your business, however. There are ways to lessen the impact of a bad review. Respond to the Criticism. As with most issues,…
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