Tag Archives: onboarding forms

Service Program for Older People (SPOP)

Visit SPOP.org About 20% of adults will experience a mental health disorder.  SPOP (Service Program for Older People) knows that therapy can be a highly effective pathway to emotional well-being, offering therapy for people ages 55 and older. But the website was hard to use, especially for older adults. The Process Discovery Through our Discovery process, we identified three key constituencies; Clients; Those who will be participating in programs or their families or caregivers Mental Health and Elder-care Professionals; those making referrals and those looking for continuing ed credits Donors Content Strategy The site was organized around the key messages of “Getting Support” (our first segment) and “Giving Care” (the second segment), and of course the background information and donor participation options. The home page features the organization’s new video to introduce SPOP to new clients and potential new referral partners. Below that is a section used for important announcements and…
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Stray H.E.L.P.

Visit StrayHELP.org The Challenge Stray H.E.L.P.’s website lacked clear, concise messaging. Every page appeared in the main menu making it difficult to discern relative priority of information. Additionally, a number of technical issues made the site difficult to update and maintain on the backend and plagued the user experience on the front end. Solutions An in-depth marketing questionnaire provided an opportunity to reflect on key services the organization provides. The information collected was used to create a content strategy that became the foundation of the new website content structure. Copyediting content brought key messaging to the fore and simplified the writing throughout the site. PDF forms were converted into online forms allowing the organization to move towards a paperless system and eliminated the need for volunteers to enter data into spreadsheets. Key Successes The adoption and foster application forms were extensive. By using conditional logic and reordering the fields, the…
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