For effective online marketing SIMPLE is really the key.
Navigational and information design for websites tells us we need to present links and information clearly and with purpose. Your visitors should be able to navigation your site almost without thinking about it. The information should be easy to pick out from the page without studying the text.
I just visited two websites – completely different businesses, different web developers, different industries – with the exact same problem; horrible navigation. Now I don’t normally like to start on such a negative note, but these were especially egregious examples of really bad user experience. The navigation links on both of these websites were quite literally moving! On the first, I needed to attempt several times before successfully clicking the “contact us” link. On the next, the entire navigation menu was scrolling horizontally.If you want people to connect to you make it easy! A clean, simple design that allows users to quickly and easily find out how to contact you is always a must. Save the “cool” effects for non-content; aesthetics, backgrounds, etc.
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