We talk a lot about “Content Is King”; and that’s true. Your content provides keyword-rich fodder for the search engines as well as reputation-establishing credentials for your human readers. Long live the King. Now that you are driving all this traffic to your website, what happens next? If you just shrugged your shoulders, you’re not alone. Many small businesses fail to include even the most basic lead capture framework on their websites, relying instead on prospects to contact them. Big mistake. Here’s why you need to fix it. Lead Capture Provides Opportunities “Lead capture” refers to the mechanism by which you collect information on your visitors. This isn’t a creepy “we’re watching you” proposition but rather a swap of information if you will. The implicit agreement is you provide premium content or some similar incentive to readers who then provide you with their contact information; name, email, phone number, etc….
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