Tag Archives: google

My 11 Favorite Online Marketing Tools

My Six ELEVEN Favorite Online Marketing Tools Last updated: August 10, 2020Originally published: March 4, 2014 Read time: 11 minutes, 2 seconds Westchester Marketing Cafe has been working remotely – using online tools – for, well, forever really. With so many people now finding themselves also working remotely, we figured it was time to update our list of favorite productivity tools. The following are my favorite online marketing tools and some tips and tricks for using them effectively. These are all products that I know and love and use myself. (There has been no compensation exchanged for any of these recommendations.) Communication Gmail Like most people, I have a business email address and a personal email address; and I know many people who have multiples of each. I prefer to have everything come into one place so I don’t have to log in and out or toggle between accounts. It…
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7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of seven key tools for clients who want to manage their online presence. Of course, we wrap all of this up in a bow by using our favorite Content Management System (CMS), WordPress! Content is still King! Fresh, relevant content is necessary to move the needle in terms of both Search Engine Optimization and effective communication. Take advantage of the blogging function on your website and share information about your products, services or upcoming projects with your consumers and clients. The last thing you want to do is squander your investment in a great new website by having it go stale. Engage your consumers and clients with Social Media. Devoting time to 2…
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If You Call Yourself A Social Media Expert…Have A Facebook Page!

I apologize in advance for my tirade, but an email landed in my inbox recently that just got me going! The email invited me to a panel discussion about how to use social media to get my business “seen”. I was curious. Marketing Cafe has, in all due modesty, some expertise in this area. But the landscape is ever-changing and there’s always some new pearl of wisdom to be gleaned. What might I learn in a couple of hours at this panel discussion So I read the invitation and went to the websites – and social media channels, of course – to learn more about the panel of 3 experts. If you call yourself a social media expert…

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