One of the major topics of conversation around email marketing is list development; how do you grow your email list? It’s a valid and important consideration, granted. But what happens when your email subscribers unsubscribe? Nothing. Well not nothing, but its necessary to put it in context. It Cleans Your Distribution List Generally speaking, when someone opts out of your email list its because they are not interested in what you are offering. If they aren’t interested, why would you want to spend time trying to market to them? Of course other factors could be at play; the frequency of your messages may be too much or too little, the layout could be a problem, the message may be off target. But these factors will likely impact your conversion rate (how often subscribers do what you want them to do) more than your unsubscribe rate. To be successful at email…
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