Read time: 3 minutes, 21 seconds What is an Email Autoresponder? Email autoresponders are a workflow that automatically sends emails under certain conditions. A new subscriber receiving a welcome message is an example of an autoresponder. Email remains one of the most effective ways to keep in touch with your audience. Automating campaigns can increase your efficiency and improve your marketing results. In fact, according to the Direct Marketing Association, the average ROI is 40:1. According to a study by Message Systems, 63% of marketers cite email as the channel that offers the best ROI. And our own experience, here at Westchester Marketing Cafe, shows that clients who send regular email campaign improve traffic to their website and get a higher response rate than those who don’t. Setting up an autoresponder isn’t complicated, but it requires some planning. There are four key steps to creating a successful email autoresponder campaign. Step 1: Establish your goal….
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