blog Archives - Westchester Marketing Cafe, LLC

Marketing Cafe Wins Big W Awards

June 6, 2012 — Tarrytown, NY Marketing Cafe won two Bronze Big W Awards for the Yonkers Partners in Education website; Interactive Media: Blog and Pro Bono. The Big W, awarded by the Advertising Club of Westchester, is given to advertising, marketing, public relations and other creative professionals in Westchester County for excellence in their field. The annual event is a celebration of the creative talent throughout Westchester County. This is the fourth consecutive year that Marketing Cafe has received this recognition. “Seeing the quality of work on display, and knowing that the judges see that our work as worthy of this recognition is amazing,” said Jann Mirchandani, Owner of Marketing Cafe. The Gala was held on Wednesday evening at Abigail Kirsh in Tarrytown.

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Should Our Blog Share A URL With Our Primary Domain?

I had a conversation with a new client in White Plains the other day. He had just completed a redesign of his primary domain and blog. Both were lovely. However, they did not share the same domain. Conversely, I had a separate conversation with a separate client just a few days before and my advice was to set up his blog and website on unique domains.So what gives? When would you want to keep you blog and website together and when should they be separate? Should Our Blog Share A URL With Our Primary Domain? Yes, if…If your blog is written around subject matter that relates to your business. So let’s take our first example. He is a service provider and his blog contains articles around the service he provides. It is, of course, peppered with keywords that his audience might use to search for him or his services. The…
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To Blog Or Not To Blog…

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool. Definition “Blog” is short for “weblog” but if you say weblog you will sound like my mother sounds when she says “dungarees” instead of jeans – lovable, but out of date. A blog is similar to an online journal that allows you to post your thoughts, share information and rant if you wish to. Blogging as a Marketing Strategy Blogging can be a very effective marketing tool when used properly. Marketing is all about building brand recognition and gaining trust. Your blog can help you achieve these goals. By providing updates on what your company is doing, you are establishing your “brand.” By educating readers about how you solve the problem of…
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