A clean layout and pared-down content was the desired goal for this site redesign.
The Challenge
The Balancing Life’s Issues (BLI) website had become overgrown with too much copy and an on-boarding process that hadn’t been reevaluated in years.
The BLI team needed to simplify and streamline the website to include only essential elements.
Solutions
The home page was designed to feature a company video that had been filmed previously but had no home on the old website.
Contact information for staff was laid out in an easy-to-scan table that works just as well on a phone as it does on a desktop.
Information for new trainers was consolidated into a single page with step-by-step instructions and all necessary documents readily available for download.
Key Successes
Focus On Action
Getting rid of extraneous pages and content brought readers straight to Calls To Action and simplified site maintenance.
Good Housekeeping
An issue with the hosting account for a secondary website provided an opportunity to merge the external invoicing portal with the primary domain.
What You Can Learn
More Isn’t Always More
If your site has been around for a while, make sure it hasn’t turned into “Grandma’s attic”, storing everything from the beginning of time. Cleaning out irrelevant and old content makes it easier for readers to get to the good stuff. (Just be sure to create redirects from deleted pages to new content preserving the SEO value.)
What The Client Had To Say
Our small business hired Westchester Marketing Cafe to redo and support our company’s website. They have been attentive, and responsive to our requests and ideas. They have also recommended innovative solutions, and improvements and have always executed flawlessly. To say they go above and beyond is an understatement.
Westchester Marketing is a great partner and asset for anyone looking for a digital marketing firm.
Does your website provide readers with a clear Call To Action? If not, contact us to see how we can help.