MVP Basketball Camp’s website was full of great information, including details on upcoming fundraising events, camp registration and more. Unfortunately the information was not necessarily easy to access. Nor did their site leverage web-based assets such as subscriber opt-ins and online registration.
The website was not mobile-friendly making it hard for visitors using phones and tablets to access information as well as negatively impacting search engine placement. The site managed by a third party making updates and site maintenance a very slow and costly process.
Lastly, their blog was a separate entity from the website making site maintenance and management far from ideal.
Westchester Marketing Cafe LLC was brought in to;
- Update and upgrade the website to a Content Mangement System (CMS)
- Make the family/donor management more efficient
- Develop a comprehensive content strategy
- Design a mobile-friendly website
- Implement online forms to automate tasks
- Capture data; Integrate database with a Customer Relationship Management (CRM) system
- Add current content and photos
Front-end User Experience
Paying close attention to their ultimate goal of getting kids registered for upcoming basketball camps we were able to integrate registration forms with an eCommerce system moving them from a paper/check mail-in registration process to a streamlined online registration.
By merging their existing blog with the new website framework we were able to create a more seamless experience for visitors and reduce confusion (am I on the blog or the site?).
Back-end User Experience
Online registration forms send student sign-ups via email to selected staff members reducing valuable time that was once spent on keying in information manually. With the website and blog both now in WordPress, staff can update and maintain content easily reducing the costs and time associated with making such changes.