Jann's passion, expertise and contagious energy make her a sought-after speaker.
Join her for one of the following upcoming events or contact her to schedule an event.
Digital Marketing Analytics, Fordham University School of Professional and Continuing Studies
Tuesdays, 05/29, 06/12 & 06/19, DSMM 1610
“Marketing Metrics” and “Data Science” have become important buzz-worthy phrases for businesses today. Many marketing professionals capture as much data as they can, but feel like they are reading tea leaves when trying to interpret the numbers. As a result they may end up spending a large chunk of their marketing budget on analytics tools, but not know how to use the information to optimize their marketing efforts. Understanding the message behind the numbers is the key to making informed marketing decisions.
This course is designed to help students develop marketing strategies and make resource allocation decisions that are driven by quantitative analysis. In addition, students will learn best practices for setting up and capturing website analytics including referral traffic, differentiating among basic and advanced data sets, establishing tracking mechanisms and generating customized reports. Through class discussions, in-class exercises and case studies, students will also learn how to use Google Analytics techniques such as Events and UTM tags to track performance and conversion data as well as how to implement A/B and multivariate tests.
Google Analytics, Westchester Community College
Sec. B: 4 Sat., July 14-Aug. 4, 9:00 am-12:00 noon. #6087
Marketing metrics is an important part of a successful marketing strategy, where marketing professionals are able to create a campaign, measure the results and improve upon what’s working while discarding what’s not. In this course, you will learn about marketing metrics including setting up website analytics, finding meaningful data, running reports, creating customized reports and tracking the data. Specific Google Analytics metrics such as Events, UTM settings and Conversion Tracking will be discussed.
Jann has previously led workshops or courses for the following institutions:
- Advertising Club of Westchester
- Association of Development Officers
- Hudson Valley Gateway Chamber
- Long Island University School of Management
- Connections For Success
- Fordham University
- Westchester Community College;
- GROW conference
- Just Add One program
- Women's Enterprise Development Center (WEDC)
As heard on...
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