Google Analytics – 4 Key Metrics to Watch

Google Analytics provides a lot of greatly detailed charts, graphs, and tables that show how well your website is helping your company establish credibility, enhance brand awareness and increase sales. But for some, the sheer amount of data can be overwhelming. Fear not. We have winnowed it down to four key metrics to focus on to help you get a clear picture of what’s happening on your website. 1. Learning about your Website Visitors via Google Analytics Google Analytics tells you how many total visits you’ve had over a set time period, how many were Unique Visitors, the average time spent viewing your site, and the average number of pages viewed per visit. What this data tells you: Traffic spikes could be the result of a website redesign, an event you spoke at, or links from other sources. A steady increase shows that what you’re doing something right. Traffic that…
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