Resource Center

Marketing Cafe Earns Big W Awards

Marketing Cafe is proud to announce that it received four awards for web design at the 40th annual Big W Gala by the Ad Club of Westchester (ACW) held at Tappan Hill in Tarrytown, NY. The Big W Awards recognize excellence in advertising, public relations, marketing, and interactive media. We are delighted to be in…

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The Winner Is…Yonkers Partners In Education

We are thrilled to announce the Worst of Westchester contest winner is..drum roll please.. Yonkers Partners In Education! This nonprofit has, in just four short years, outgrown their original website. As sometimes happens, the original vision was soon surpassed by the growth and expansion of the organization. In the meantime, YPIE has been so busy…

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Which Social Media Account Should You Use?

Social Media Marketing In The Real Business World

We like to write about practical ways to market your small business online and social media marketing has become an integral way to do that. But we still get lots of questions about how all the hyperbole translates to real action on the ground. We recently came across an article from BNet’s Jeff Haden entitled…

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Creating A Call To Action For Your Website

What can your website do? Does it roll over and play dead? Or does it fetch leads for you? Your website can be your businesses best friend but it needs to be taught a few tricks. The trick here is creating a “call to action”; that’s marketing speak for having your visitors do something. So…

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Writing Web Content With Personas In Mind

When you sit down to write something for your website do you struggle to find just the right, compelling language? You want to show your readers that your team knows what their talking about. You want to establish your credibility. But what happens too often in this desire to appear a “subject matter expert” – in…

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emarketing bootcamp logo

eMarketing Bootcamp Online Marketing Webinar Now Accepting Enrollment

EDIT: We are no longer accepting registration for the eMarketing Bootcamp. If you’d like information about learning how to market your business more effectively, schedule a free consultation using our online calendar. Do you sometimes feel like your website belongs to your web developer? Do you feel like you’re in middle school trying to figure…

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Content Development

Creating Content For A Small Business Website

Most small business owners have more than enough on their plate already without having to worry about “content development” for their website. But to garner the benefits of organic search engine optimization, and give your visitors a reason to keep coming back (and staying in touch with you) it is important to keep the content…

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image of a jumbled of words related to social media jargon

Managing Social Media

By now, you’ve likely set up your social media channels and may be wondering “How am I supposed to keep up with all this?!”Managing social media can be a challenge. But there are a lot of great tools out there to help you manage both your posts and the stream of those you follow. Here…

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Throw In Trash

Worst Of Westchester Contest Opens!

SORRY, THE CONTEST ENTRY PERIOD HAS ENDED Top 10 Ways to Tell if Your Website Might Be The “Worst Of Westchester” … 10.     You’re embarrassed to give people your URL. 9.       You’re losing sales because your website lacks a clear call to action. 8.       Your website hasn’t been updated since Harry Met Sally. 7.       Your…

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