Resource Center

iphone

Mobile Website Vs. Mobile App

I got a call today from a nonprofit here in Westchester. We had an interesting conversation about creating a mobile website vs. a mobile app. It’s a question lots of businesses and nonprofits are asking lately so I thought I’d share some of what we discussed here.Feel free to ask follow-up questions or share your…

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What Does A Website Cost?

“How much will this cost me?” It’s one of the first questions most folks ask when they begin thinking about redoing their business website. Fair question. We all live in the real world and we don’t have money to burn. To answer the question lets begin by looking at what you’re “buying.” What kind of…

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Creating Order For Chaos Commandos

Creating Order for Chaos Commandos Yorktown Heights, NY, (March 7, 2012) – Marketing Cafe announced the launch of its most recent website development project, GarageDivision.com a division of Chaos Commandos. The new site, GarageDivision.com, the first part of an ongoing project, creates an online portfolio for Chaos Commandos to show off the high-end projects they’ve managed…

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Jann Mirchandani On “Westchester Means Business” [podcast]

It was my pleasure to talk to Dr. Marsha Gordon, President and CEO of Business Council of Westchester on her radio show “Westchester Means Business.” I headed down to New Rochelle, to the WVOX studios, to talk about how businesses can use online marketing to grow. We talked about how online marketing might work with…

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social media explorer

Your Foder’s Guide To Social Media

I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a…

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Yonkers Partners In Education “Worst Of Westchester” No More

“Worst Of Westchester” No More Marketing Café launches new website for Contest Winner Yonkers Partners In Education Yorktown Heights,NY, (January 24, 2012) — Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23. The quirky contest was designed to…

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google blackout for net neutrality

WWW Blackout?

You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living! Whatever the case, Wikipedia and many other websites have “gone black” in protest over the proposed Stop Online…

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An Editorial Calendar

An essential tool for content creation. What is an Editorial Calendar you ask? It is an essential tool for consistent, quality content creation. Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “uh…what now?” kind of moment. In…

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coupon

Using Coupons To Improve Sales

There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences. 1. Offer a percentage or dollar amount off each purchase. This is a…

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