Resource Center

How A Blog Helps Your Business

You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do.…

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maze

Managing The Growth Of Your Website; Blogging For Business

I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu. It all starts innocently enough. “I need a simple website for my business,” you say to your designer/programmer/neighbor’s kid. “No problem” is…

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Working With Web Designers

“I thought you would just do it for me.” I once had a client say those exact words to me. The impression – or more likely, the hope – was that he would sign the contract and I would magically whip up a website with compelling content and fabulous visuals that would launch his business…

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Marketing Benefits Of Running An Online Contest

The Marketing Benefits of Running an Online Contest Last year Sound Earth, a pet-friendly household cleaning products manufacturer, began a focused effort to increase our community base and in turn increase our customer base. We wanted to appeal to our target market of pet and animal lovers. We also wanted to stay true to the spirit…

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Sound Earth Launches 2nd Annual Best Animal Rescue Contest

Westchester Marketing Cafe is happy to be working again with Sound Earth on their 2nd Annual Best Animal Rescue Contest, a.k.a. “BARC”. To enter, participants upload a photo of their pet and share the story behind the rescue of their pet. Last year entries came from as far away as Ohio and Florida. Besides a…

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Lead Capture For Your Small Business Website

We talk a lot about “Content Is King”; and that’s true. Your content provides keyword-rich fodder for the search engines as well as reputation-establishing credentials for your human readers. Long live the King. Now that you are driving all this traffic to your website, what happens next? If you just shrugged your shoulders, you’re not…

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Granite-Springs.com Goes Live

Granite Springs Asset Management Launches New Website Yorktown Heights, NY, (June 12, 2012) – Marketing Cafe is pleased to announce the launch of the new Granite Springs Asset Management website. The website, which relaunched in late May, was the second generation website for the Manhattan-based firm.

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Jann Mirchandani wins Big W award

Marketing Cafe Wins Big W Awards

June 6, 2012 — Tarrytown, NY Marketing Cafe won two Bronze Big W Awards for the Yonkers Partners in Education website; Interactive Media: Blog and Pro Bono. The Big W, awarded by the Advertising Club of Westchester, is given to advertising, marketing, public relations and other creative professionals in Westchester County for excellence in their…

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