Resource Center

Sound Earth Launches 2nd Annual Best Animal Rescue Contest

Marketing Cafe is happy to be working with Sound Earth once again to launch their 2nd Annual Best Animal Rescue Contest, aka “BARC”. To enter the contest participants upload a photo of their pet and add share the story behind the rescues of their pet. Last year entries came in from as far away as…

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Lead Capture For Your Small Business Website

We talk a lot about “Content Is King”; and that’s true. Your content provides keyword-rich fodder for the search engines as well as reputation-establishing credentials for your human readers. Long live the King. Now that you are driving all this traffic to your website, what happens next? If you just shrugged your shoulders, you’re not…

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Granite-Springs.com Goes Live

Granite Springs Asset Management Launches New Website Yorktown Heights, NY, (June 12, 2012) – Marketing Cafe is pleased to announce the launch of the new Granite Springs Asset Management website. The website, which relaunched in late May, was the second generation website for the Manhattan-based firm.

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Jann Mirchandani wins Big W award

Marketing Cafe Wins Big W Awards

June 6, 2012 — Tarrytown, NY Marketing Cafe won two Bronze Big W Awards for the Yonkers Partners in Education website; Interactive Media: Blog and Pro Bono. The Big W, awarded by the Advertising Club of Westchester, is given to advertising, marketing, public relations and other creative professionals in Westchester County for excellence in their…

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Writing More With Less

Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” In today’s 140 character world of Twitter and 100 space LinkedIn status, how can we say more with less? There is a measure of wordiness called the Gunning fog index, used to measures the readability of…

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Mobile Website Vs. Mobile App

I got a call today from a nonprofit here in Westchester. We had an interesting conversation about creating a mobile website vs. a mobile app. It’s a question lots of businesses and nonprofits are asking lately so I thought I’d share some of what we discussed here. Feel free to ask follow-up questions or share…

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What Does A Website Cost?

“How much will this cost me?” It’s one of the first questions most folks ask when they begin thinking about redoing their business website. Fair question. We all live in the real world and we don’t have money to burn. To answer the question lets begin by looking at what you’re “buying.” What kind of…

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Creating Order For Chaos Commandos

Creating Order for Chaos Commandos Yorktown Heights, NY, (March 7, 2012) – Marketing Cafe announced the launch of its most recent website development project, GarageDivision.com a division of Chaos Commandos. The new site, GarageDivision.com, the first part of an ongoing project, creates an online portfolio for Chaos Commandos to show off the high-end projects they’ve managed…

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Jann Mirchandani On "Westchester Means Business" [podcast]

It was my pleasure to talk to Dr. Marsha Gordon, President and CEO of Business Council of Westchester on her radio show “Westchester Means Business.” I headed down to New Rochelle to the WVOX studios to talk about how businesses can use online marketing to grow. We talked about how online marketing might work with…

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