Resource Center

maze

Managing The Growth Of Your Website; Blogging For Business

I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu. It all starts innocently enough. “I need a simple website for my business,” you say to your designer/programmer/neighbor’s kid. “No problem” is…

Continue reading

Working With Web Designers

“I thought you would just do it for me.” I once had a client say those exact words to me. The impression – or more likely, the hope – was that he would sign the contract and I would magically whip up a website with compelling content and fabulous visuals that would launch his business…

Continue reading

Marketing Benefits Of Running An Online Contest

The Marketing Benefits of Running an Online Contest Last year Sound Earth, a pet-friendly household cleaning products manufacturer, began a focused effort to increase our community base and in turn increase our customer base. We wanted to appeal to our target market of pet and animal lovers. We also wanted to stay true to the spirit…

Continue reading

Sound Earth Launches 2nd Annual Best Animal Rescue Contest

Marketing Cafe is happy to be working with Sound Earth once again to launch their 2nd Annual Best Animal Rescue Contest, aka “BARC”. To enter the contest participants upload a photo of their pet and add share the story behind the rescues of their pet. Last year entries came in from as far away as…

Continue reading

Lead Capture For Your Small Business Website

We talk a lot about “Content Is King”; and that’s true. Your content provides keyword-rich fodder for the search engines as well as reputation-establishing credentials for your human readers. Long live the King. Now that you are driving all this traffic to your website, what happens next? If you just shrugged your shoulders, you’re not…

Continue reading

Granite-Springs.com Goes Live

Granite Springs Asset Management Launches New Website Yorktown Heights, NY, (June 12, 2012) – Marketing Cafe is pleased to announce the launch of the new Granite Springs Asset Management website. The website, which relaunched in late May, was the second generation website for the Manhattan-based firm.

Continue reading
Jann Mirchandani wins Big W award

Marketing Cafe Wins Big W Awards

June 6, 2012 — Tarrytown, NY Marketing Cafe won two Bronze Big W Awards for the Yonkers Partners in Education website; Interactive Media: Blog and Pro Bono. The Big W, awarded by the Advertising Club of Westchester, is given to advertising, marketing, public relations and other creative professionals in Westchester County for excellence in their…

Continue reading
photo of Mark Twain

Writing More With Less

Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.”In today’s 140 character world of Twitter and 100 space LinkedIn status, how can we say more with less? There is a measure of wordiness called the Gunning fog index, used to measures the readability of English…

Continue reading
iphone

Mobile Website Vs. Mobile App

I got a call today from a nonprofit here in Westchester. We had an interesting conversation about creating a mobile website vs. a mobile app. It’s a question lots of businesses and nonprofits are asking lately so I thought I’d share some of what we discussed here.Feel free to ask follow-up questions or share your…

Continue reading