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Grow Your Business With Yorktown Entreprenuer

GROW YOUR BUSINESS WITH YORKTOWN ENTREPRENUER Westchester Marketing Café to Present at WCC GROW Conference Yorktown Heights, NY – (April 15, 2015) Award-winning web designer and Yorktown-based entrepreneur Jann Mirchandani has been selected to present at Westchester Community College’s Gateway to Entrepreneurship (G2E) Center GROW Conference on Friday, May 1st. Mirchandani, the owner of Westchester…

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Email Marketing Campaigns; What’s The Best Day To Send Them?

Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at the…

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Google Analytics – 4 Key Metrics to Watch

Google Analytics provides a lot of great detailed charts, graphs and tables that show how well your website is helping your company establish credibility, enhance brand awareness and increase sales. But for some, the sheer amount of data can be overwhelming. Fear not. We have winnowed it down to four key metrics to focus on to…

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Creating Compelling Content

Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting, and will resonate…

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Strategic Planning

Content Strategy: Why Your Business Needs One

The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that…

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My 6 Favorite Online Marketing Tools

As an online marketing specialist, I am familiar with several Internet-based tools that companies can use to enhance their marketing and communication programs, among other things. While there may be alternative products for each category, here are my 6 favorite online marketing tools that I know and love the best and use in my business.…

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