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The State of Marketing In Westchester Part 2 [podcast]

Recently I had the opportunity to speak with Peter Moses and John Churan on their WVOX radio show, Westchester Eye On The Radio.Our main topic of discussion was the state of marketing and specifically marketing right here in Westchester County, NY. This is the second segment of our conversation, which covers modernizing websites and “the…

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Google Rewarding Mobile-Friendly Websites

Mobile-Friendly Websites rewarded In case you’ve been living under a rock – or, you know, busy running your business – in February Google announced they are changing their algorithm to reward mobile-friendly websites as of April 21. It’s not that they “ding” you for not having a mobile site, but those that have a mobile-friendly website will…

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The State of Marketing In Westchester [podcast]

I spoke to Peter Moses and John Churan on their WVOX radio show, Westchester Eye On The Radio, on April 20th. We discussed the state of marketing and specifically marketing right here in Westchester County. We will be posting segments from the hour-long broadcast over the next several weeks. Here is the first segment. Here are some key…

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Grow Your Business With Yorktown Entreprenuer

GROW YOUR BUSINESS WITH YORKTOWN ENTREPRENUER Westchester Marketing Café to Present at WCC GROW Conference Yorktown Heights, NY – (April 15, 2015) Award-winning web designer and Yorktown-based entrepreneur Jann Mirchandani has been selected to present at Westchester Community College’s Gateway to Entrepreneurship (G2E) Center GROW Conference on Friday, May 1st. Mirchandani, the owner of Westchester…

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Email Marketing Campaigns; What’s The Best Day To Send Them?

Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at…

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Google Analytics – 4 Key Metrics to Watch

Google Analytics provides a lot of greatly detailed charts, graphs, and tables that show how well your website is helping your company establish credibility, enhance brand awareness and increase sales. But for some, the sheer amount of data can be overwhelming. Fear not. We have winnowed it down to four key metrics to focus on…

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Creating Compelling Content

Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting and will resonate…

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