What can social media do for your business? A lot! Social media is a powerful tool that can help you market your business, service clients and monitor your brand. Broaden your approach to using social media to help build your business.
Many business owners are confused by the jargon bantered about by website developers. Two of the most confusing terms seem to be Blog vs Website for business. Here Jann Mirchandani breaks down the pros and cons – and overlap – between the two.
Google Analytics and AdWords, content development strategy, blog integration
Jann Mirchandani from Westchester Marketing Cafe explains what are the four most important steps to successful website design. Learn website design tips on how to to create a website that has the best content and that integrates your marketing goals and strategy to be able in the most effective way.
Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at the […]
To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about […]
Google Analytics, content development strategy, email marketing
Google Analytics provides a lot of great detailed charts, graphs and tables that show how well your website is helping your company establish credibility, enhance brand awareness and increase sales. But for some, the sheer amount of data can be overwhelming. Fear not. We have simplified it down to four key Google Analytics metrics to indicate […]
Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting, and will resonate […]
The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that […]