Resource Center

Multiple Honors At The Big W Awards

Mirchandani Consulting, a strategic design and marketing firm, specializing in online marketing initiatives for the non-profit sector and small and midsize businesses, is pleased to announce that the company received four awards, including a gold for logo design, at the June 9th Big W Awards Dinner, sponsored by the Advertising Club of Westchester.

Continue reading
Search Engine Optimization SEO

Search Engine Optimization 101

SEO is the practice of optimizing your website to make the most of “organic” search results – in other words, developing and maintaining your website in such a way as to maximize your rank in the results returned for a given search phrase. So what are the elements of a good SEO strategy?

Continue reading

What’s Social Media Got To Do With Marketing?

Don’t be intimidated by social media. It can be a fun and rewarding way to expand your network, be a useful resource for others and over time drive traffic to your website and build your business. Here’s a quick primer for those of you who find yourselves confused.

Continue reading
Wireframe

Website Design Matters

Well, what else would you expect us to say? But that doesn’t make it any less true; website design matters to the success of your site, the plethora of exceptions to the rule notwithstanding. When visitors land on your site their first impression will greatly effect the amount of time they spend on that page…

Continue reading
5 Low-Stress Things You Can Do Today To Boost Your Marketing

5 Low-Stress Things You Can Do Today To Boost Your Marketing

Adding more stuff to an already full task list can be stressful. But it doesn’t have to be. Here are some quick, low-stress things you can do today to boost your marketing. Really. Easy. Leverage Your Signature How many emails do you send a day? Lots, right? Hopefully, you already have a default signature set…

Continue reading

Marketing: Same As It Ever Was…

Here’s my thought for the day… Marketing is really the same as it’s always been; we’ve just got much cooler tools to work with. The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These…

Continue reading
Jann Mirchandani wins Big W award

We Don’t Like To Brag…

…but if we don’t, who will? Mirchandani Consulting received a Gold, Silver and Bronze award at the Big W Gala recently for Public Service: Printed Material, Direct Mail: B2B and Interactive Media: Non-profit Website respectively.

Continue reading