When talking to clients about integrating social media into their marketing plan the first question they ask is often “Which social media sites should I use?” The short answer is “Whichever sites your customers are on.” The long answer is “You’ll need to do some research and make some decisions based on where your customers…Continue reading
eMarketing Bootcamp offers online marketing webinars to business owners to learn the strategy, tools and techniques of online marketing.Continue reading
Techniques for building your email list the right way.Continue reading
We are delighted to be a part of the Business Council of Westchester Mega Mixer for 2011. Join us on March 10, 2-6pm at the Hilton Rye Town, Rye, NY. We’ll be available to answer your questions about Marketing Cafe and online marketing. We’ll have goodies and plenty of applications for our upcoming “Worst of Westchester”…Continue reading
One of the major topics of conversation around email marketing is list development; how do you grow your email list? It’s a valid and important consideration, granted. But what happens when your email subscribers unsubscribe? Nothing. Well not nothing, but its necessary to put it in context. It Cleans Your Distribution List Generally speaking, when…Continue reading
View more presentations from Westchester Marketing Cafe, LLC on Slideshare.Continue reading
It’s sort of the holy grail of web development: driving traffic to your website. Your website is arguably your best, most effective way to communicate to your audience what your business is and how you can help them. (Notice I didn’t say “what you do”; focus on what’s in it for your customer.)There are a…Continue reading
Learn valuable, actionable information on how to develop a soup-to-nuts online marketing strategy for business growth. Learn the tricks of integrating social media into their overall marketing strategy, how to use email marketing to communicate effectively with customers and learn how to apply a common-sense approach to search engine optimization.Continue reading
Good site design and good navigational structure is all about your readers. And that’s just good marketing. This article will help you understand how to build a strong navigational structure for your website.Continue reading
For effective online marketing SIMPLE is really the key.
Navigational and information design for websites tells us we need to present links and information clearly and with purpose. Your visitors should be able to navigation your site almost without thinking about it. The information should be easy to pick out from the page without studying the text.