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About Westchester Marketing Cafe, LLC

Stay up to date with what’s happening in digital marketing.

Security Reminder: SSL Certificate

Google has been taking steps to make the web a more secure and private place. Recently, on Google’s security blog, they announced that in October 2017 with the release of Chrome 62 a “Not secure” warning will be displayed on any website without an SSL (Secure Sockets Layer) certificate. When users type in information and […]

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7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all […]

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compass-mission

Website Analytics: Using metrics to move the mission forward

We frequently work with clients who have access to their site metrics but feel like they’re trying to read tea leaves. They often need some guidance in interpreting what they see. At a recent round-table that I moderated, participants found the below examples helpful. They remarked how they gave them a clearer understanding of how […]

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