My 6 Favorite Online Marketing Tools

Westchester Marketing Cafe has been working remotely – using online tools – for, well, forever basically.

Clients and colleagues often ask what tools we like and why. While there may be alternative products for each category, here are my 6 favorite online marketing tools that I know and love the best and use in my business.



This is by and large my most important online tool. I use Gmail for email, Calendar for my personal and business appointments, and Google Analytics to track my website traffic. Google also offers a wide range of other products, many of which are FREE. (You can’t beat that price with a stick!)



This social media monitoring tool lets me easily post content to all my social networks (Facebook, Linked In, Twitter, etc.), target my messages to various audiences, and see what’s being said about my business, my industry, and my competitors.


I use this content management system for my website and blog. It lets me easily update existing content and add new pages and posts, which is important for boosting placement in SEO searches by both potential clients and search engines. (Tip: use the “self hosted” WordPress so your URL will read rather than

Mail Chimp


I can easily create and send great-looking email newsletters, manage my email marketing list, and get reports that track how my campaigns are performing.



Lets me share files, photos, presentations, etc. in a “folder” that clients and partners access via the Internet. I can easily share large files without having to send them by email and can avoid “version control” issues as all project participants have access to the most recent revisions.



Keeps me organized by letting me collect in a single place my notes, lists, photos and screen captures, which I can then easily share with others via the Internet.

Finally, I use Slideshare, YouTube and Vimeo for sharing and repurposing engaging content. For example, if I’m speaking about social media to a business group, I can simply upload the video and/or my slide presentation and share the link with attendees. I can also easily embed the content on my website.

How do you use these tools? What are your favorite online marketing tools?

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