I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a […]
“Worst Of Westchester” No More Marketing Café launches new website for Contest Winner Yonkers Partners In Education Yorktown Heights,NY, (January 24, 2012) Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23. The quirky contest was designed […]
We’re always happy to share our expertise in and enthusiasm for online marketing! Check out this great article, in which Marketing Cafe Owner and Chief Marketing Officer Jann Mirchandani is quoted, on AmEx Forum on simple but effective ways to build your website without breaking the bank! 8 Easy Ways to Boost Your Website on […]
NONPROFIT website redesign, content development strategy, conditional logic forms
You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living! Whatever the case, Wikipedia and many other websites have “gone black” in protest over the proposed Stop Online […]
Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “ahhh…what now?” kind of moment. In an effort to a) follow my own advice and b) show how content creation doesn’t have to be torturous, I thought I’d share with […]
Website redesign, content development strategy, Search Engine Optimization strategy
There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences. 1. Offer a percentage or dollar amount off each purchase.
Small business owners, by and large, are a down-to-earth lot. We work hard for our money and want to make sure we are spending our marketing budget wisely. So when we talk about investing in an integrated marketing campaign we want to know “How do I know if my campaign is working?” Good question, right? […]
Jann Mirchandani recently completed an interview on WorkAtHomeSuccess.com. The full interview is 30 minutes long and covers a variety of topics around running a small business, marketing for small businesses and social media. For more information about starting and running an at-home business, visit WorkAtHomeSuccess.com Listen to the podcast.