Google Analytics is a topic a lot of small businesses struggle with; what to focus on? what to do with the information and data provided? Jann Mirchandani will be leading a Google Analytics workshop, along with Jim Sacci of ProWeb Innovations, on Tuesday June 16, noon-1:30 at the Hudson Valley Gateway Chamber of Commerce in […]
Mobile-Friendly Websites rewarded In case you’ve been living under a rock – or, you know, busy running your business – in February Google announced they are changing their algorithm to reward mobile-friendly websites as of April 21. It’s not that they “ding” you for not having a mobile site, but those that have a mobile-friendly website will […]
I spoke to Peter Moses and John Churan on their WVOX radio show, Westchester Eye On The Radio, on April 20th. We discussed the state of marketing and specifically marketing right here in Westchester County. We will be posting segments from the hour-long broadcast over the next several weeks. Here is the first segment. Here are some key […]
GROW YOUR BUSINESS WITH YORKTOWN ENTREPRENUER Westchester Marketing Café to Present at WCC GROW Conference Yorktown Heights, NY – (April 15, 2015) Award-winning web designer and Yorktown-based entrepreneur Jann Mirchandani has been selected to present at Westchester Community College’s Gateway to Entrepreneurship (G2E) Center GROW Conference on Friday, May 1st. Mirchandani, the owner of Westchester […]
What can social media do for your business? A lot! Social media is a powerful tool that can help you market your business, service clients and monitor your brand. Broaden your approach to using social media to help build your business.
Many business owners are confused by the jargon bantered about by website developers. Two of the most confusing terms seem to be Blog vs Website for business. Here Jann Mirchandani breaks down the pros and cons – and overlap – between the two.
The Challenge Accreditation Guru needed to move to a mobile-friendly website and merge their blog into the primary website and create a single WordPress theme that addresses the needs of the marketing site as well as the blog. Email newsletter content needed to be integrated into the site content providing additional search engine optimization fodder and […]
Jann Mirchandani from Westchester Marketing Cafe explains what are the four most important steps to successful website design. Learn website design tips on how to to create a website that has the best content and that integrates your marketing goals and strategy to be able in the most effective way.
Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at the […]
To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about […]