Mianus River Gorge

Visit Mianus.org The Challenge Mianus River Gorge is a private, not-for-profit nature preserve and conservation organization; but you wouldn’t know it from their old website. The website mainly focused on the hiking trails and only a subset of the diverse programs and research being done. A previous malware infection left the site difficult to update. As a result, much of the content was old and the look and feel were dated. Solutions Using bold images and simple copy we put the organization’s mission center stage. Program areas showcase the research and conservation work of the organization from the site navigation. A content strategy, based on program areas, keeps the site well organized and provides a structure for new content to be added over time. Key Successes Photos taken at the Gorge add significant visual impact and highlight the beauty of the Preserve. The new page structure – to say nothing…
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Hudson Valley Gateway Chamber Of Commerce Taking Steps To Build Economic Equity

Business, civic, and nonprofit members, including the Peekskill NAACP, collaboratefor sustainable actions to address economic inequity PEEKSKILL, NY, October 19, 2020 –Hudson Valley Gateway Chamber of Commerce (HVGCC) members have come together to take action on economic equity. The statement issued by the HVGCC over the summer in response to the senseless death of George Floyd prompted members to look for concrete ways put those words into action. The Equity and Diversity Committee is the result. The 13-member committee, made up of HVGCC members with backgrounds in health care, education and business along with partners from NAACP, is focused on supporting underrepresented business owners by improving access to capital for business development, education and networking opportunities. Marianne Oros, HVGCC Board Chairperson, stated, “We believe that we can best help business owners of color, and others, grow their business by opening opportunities, where business ideas can be exchanged and shared issues…
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My 11 Favorite Online Marketing Tools

My Six ELEVEN Favorite Online Marketing Tools Last updated: August 10, 2020Originally published: March 4, 2014 Read time: 11 minutes, 2 seconds Westchester Marketing Cafe has been working remotely – using online tools – for, well, forever really. With so many people now finding themselves also working remotely, we figured it was time to update our list of favorite productivity tools. The following are my favorite online marketing tools and some tips and tricks for using them effectively. These are all products that I know and love and use myself. (There has been no compensation exchanged for any of these recommendations.) Communication Gmail Like most people, I have a business email address and a personal email address; and I know many people who have multiples of each. I prefer to have everything come into one place so I don’t have to log in and out or toggle between accounts. It…
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Support Connection v2

Visit SupportConnection.org The Challenge Westchester Marketing Cafe redesigned the Support Connection website over four years ago and while the page structure stood the test of time, the site was looking a bit dated. Online payments were also a challenge because the original theme did not play well with the payment gateway. As a result, online sponsorship payments and donations were problematic; a significant hurdle especially once COVID hit and virtually all events went online. We wanted to leave most of the current content intact. This meant we needed to update the look without reformating every page. Finally, essential features, such as site search, the support number, and a link to information about the new retail shop needed a more prominent place on the site. Solutions We began by creating a new theme that leveraged the technical improvements in WordPress since the last redesign. The new theme and limited use of…
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JessieJiang NY

Visit JJNY.us The Challenge Jessie Jiang New York needed a portal to attract premium American brands to their Chinese shop on Alibaba. It needed to be slick and engaging, but fast loading for visitors who would mostly be accessing the site on their phones. The client found a paid theme that they really liked but had trouble converting the demo site to their content. The Solution We eliminated the slow-load times and glitches caused by the theme slider by recreating the visual aspects of the slider using CSS animation. We built a scalable video library using categories and simple thumbnail links which provided the added benefit of reducing page load time. The final result is an attractive, interactive website with fast-loading pages to allow visitors to focus on the content not the technology. Key Successes and What You Can Learn A prebuilt theme is a good shortcut – if you…
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Broadway Mall Association

Visit BroadwayMall.org The Challenge Broadway Mall Association had a WordPress website that they liked. A few technical and style issues, however, kept them from loving it. The home page slideshow was an integral part of their communication and design but was difficult to update. The widgets on the home page were attractive and quickly took visitors to key areas of the website. The photos, however, did not line up perfectly with the green text boxes and looked sloppy. Other pesky problems included: the SSL not being applied correctly resulting in the site showing as “unsecure” inconsistencies in styles and the mobile layout The Solution A checkup was all that was necessary to get the website humming again. The home page slider was created using a very sophisticated plugin that offered a multitude of professional-level settings. It was far more than what was needed. We replaced it with a plugin that…
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Not All WordPress Websites Are Created Equal

Read time: 8 minutes, 57 seconds WordPress is by far the most popular website platform out there. According to W3techs, WordPress has 58.55% of the Content Management System (CMS) market share, more than all other systems (e.g., Drupal, Joomla, Wix, Squarespace) combined, and is the platform for a full one-third of all websites on the web. But not all WordPress websites are created equal. We’ve seen some great sites and we’ve seen some duds. Let’s take a look at what WordPress is and what makes WordPress websites great! WordPress 101 WordPress is “open source” allowing users to freely distribute and modify the original code. This means that while you still need to register your domain and set up hosting there is no cost for the “software” itself. Being open source makes possible the development of plugins. A plugin is like a remote starter for your car; it is installed by someone other…
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10 Things You Must Know About Working With A Web Designer

Last updated: May 8, 2019Originally published: January 3, 2008 Read time: 8 minutes, 39 seconds There are a few different ways to create a website for your organization. One option is to do it yourself. There are certainly a lot of DIY website solutions available. Technology has gotten to the point where a drag and drop interface is available on most content management systems including WordPress, Wix, Squarespace. These platforms allow you to easily edit your website and keep your content up-to-date. The easier it is to edit content, the more likely it is to get done. And fresh content is good marketing and helps with search engine optimization. The drawback of building your own website, however, is it leaves you open to creating a website based on what you can figure out and not based on your marketing goals. So while homemade is great for cookies, it’s not so…
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upLIGHT

Visit upLIGHTdesign.com The Challenge The team at upLIGHT had a simple and elegant looking website. They still liked the design aesthetic even though the site had been designed a few years back. But the site was built without a Content Management System (CMS) and as a result, adding new projects to their portfolio required hiring a professional. Because of this updates to the website were often pushed to the back burner. The Solution They called Westchester Marketing Cafe to make some basic updates on the website. Rather than focusing on just making the changes, however, we were able to provide a longer-term value. We migrated the entire site to a CMS, in this case, WordPress, that would allow the client to make changes themselves. The budget was kept in check by using many of the existing design elements and the content that was still current. We were able to improve…
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