What Does Content Marketing Look Like?

What Does Content Marketing Look Like?

Here at Marketing Cafe, we are big fans of content development as a Search Engine Optimization strategy as well as a marketing tool.

Like many concepts, however, “content” has become something of a buzz word that often defied definition, much less concrete examples. Practitioners often like to keep concepts a bit hazy so as to maintain the sense that they are among the elite and have access to something the masses do not; knowledge.

I don’t much care for that approach. So when I came across the following slide show with 100 examples of great content marketing campaigns, I just had to share.

View more presentations from Content Marketing Institute

Jann Mirchandani is the owner and Chief Marketing Officer of Marketing Cafe. Jann is an award-winning designer specializing in helping SMBEs and nonprofits in Westchester, NY and outlying counties take control of their online marketing.

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