Marketing Cafe Blog, a.k.a. “The Cafe”

ColumbiaDoctors of the Hudson Valley

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“Content is King” as the saying goes. But creating content consistently over the long haul is an investment no matter how you look at it; an investment in time and money.

So how does your content marketing strategy stack up to the typical B2B? Check out this infographic and see. …Read more

I came across this great infographic and thought I’d share.

These social media statistics can give you some insight into how people are – and aren’t – using social media.

Customer Care

I found it particularly telling that 56% of customer tweets to companies are being ignored! Yikes!! Setting up tools to monitor social media channels can help insure this doesn’t happen to your customers.

The Pluses of Google

What about Google+? Websites using the +1 button increase traffic 350%?

Active Google users are on for over an hour a day; this include Gmail, Google calendar, Picasa, etc. …Read more

I recently guest-lectured for an MBA Marketing Communications course; a redux of the class I taught last year. What was interesting was the contrast between the students this year and the students last year. In particular, it was notable whether they perceived social media as a viable strategy and their role, if any, in furthering the strategy. …Read more

You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not.

Here’s how a blog helps your business. …Read more

Everyone is watching their bottom line these days; it doesn’t matter which side of the political aisle you’re on. There is no money to waste. So how do you know if your marketing budget is earning its keep?

Let me share with you some real-world scenarios and the lessons that can be drawn from them.

A bargain isn’t a bargain if you don’t need the service. …Read more

I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu.

It all starts innocently enough. “I need a simple website for my business” you say to your designer/programmer/neighbor’s kid. “No problem” is the reply. …Read more

“I thought you would just do it for me.”

I once had a client say those exact words to me. The impression – or more likely, the hope – was that he would sign the contract and I would magically whip up a website with compelling content and fabulous visuals that would launch his business into the stratosphere. But successful web design projects don’t work that way.

A vacuum sucks. So does working in one.

The best projects are done collaboratively. …Read more