I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a man who speaks five languages already!
What’s the answer? In a word? YES. Yes, you do need to learn how to speak social media. Your clients and prospects and business partners expect you to be there. It’s a simple as that.
So consider this your Foder’s Guide for social media. …Read more
“Worst Of Westchester” No More
Marketing Café launches new website for Contest Winner Yonkers Partners In Education
Yorktown Heights,NY, (January 24, 2012) Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23.
The quirky contest was designed to celebrate Marketing Café’s own rebranding by paying it forward and helping aWestchesterbusiness with their website. The winner received consultation on effective web marketing, a website redesign, including a new blog and implementation all at no cost to the organization.
“The process [of rebranding and redesigning our own website] was challenging but ultimately such a valuable exercise. We wanted to share that with others,” says Marketing Café’s Jann Mirchandani.
YPIE’s winning entry emphasized the important work they do for the Yonker’s Community as well as a vision of what they wanted to achieve. That was a winning combination, says Mirchandani. “It demonstrated an understanding of how they could leverage their website to help them achieve their goals; they just needed help putting together the tools to make it happen. We’re delighted that we could do this for them.” …Read more
We’re always happy to share our expertise in and enthusiasm for online marketing! Check out this great article, in which Marketing Cafe Owner and Chief Marketing Officer Jann Mirchandani is quoted, on AmEx Forum on simple but effective ways to build your website without breaking the bank!
You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living!
Whatever the case, Wikipedia and many other websites have “gone black” in protest over the proposed Stop Online Piracy Act (SOPA) and the Protect IP ACT (PIPA). Google’s doodle was hidden in support of the protest. …Read more
Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “ahhh…what now?” kind of moment.
In an effort to a) follow my own advice and b) show how content creation doesn’t have to be torturous, I thought I’d share with you some thoughts on getting past the blank page.
There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences.
1. Offer a percentage or dollar amount off each purchase.
Small business owners, by and large, are a down-to-earth lot. We work hard for our money and want to make sure we are spending our marketing budget wisely.
So when we talk about investing in an marketing campaign we want to know “How do I know if my campaign is working?” Good question, right? Here’s what we say. …Read more
Jann Mirchandani was recently interviewed on WorkAtHomeSuccess.com. The full interview is 30 minutes long and covers a variety of topics around running a small business, marketing for small businesses and social media.
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I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a man who speaks five languages already!
Yorktown Heights,NY, (January 24, 2012) Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23.
You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living!
