I got a call today from a nonprofit here in Westchester. We had an interesting conversation about creating a mobile website vs. a mobile app. It’s a question lots of businesses and nonprofits are asking lately so I thought I’d share some of what we discussed here. Feel free to ask follow-up questions or share your experiences. …Read more

“How much will this cost me?”

It’s one of the first questions most folks ask when they begin thinking about redoing their business website.

Fair question. We all live in the real world and we don’t have money to burn.

To answer the question lets begin by looking at what you’re “buying.” …Read more

What Does Content Marketing Look Like?

Like many concepts, however, “content” has become something of a buzz word that often defied definition, much less concrete examples. Practitioners often like to keep concepts a bit hazy so as to maintain the sense that they are among the elite and have access to something the masses do not; knowledge.

I don’t much care for that approach. So when I came across the following slide show with 100 examples of great content marketing campaigns, I just had to share.

Creating Order for Chaos Commandos

Yorktown Heights, NY, (March 7, 2012) - Marketing Cafe announced the launch of its most recent website development project, GarageDivision.com a division of Chaos Commandos.

The new site, GarageDivision.com, the first part of an ongoing project, creates an online portfolio for Chaos Commandos to show off the high-end projects they’ve managed for clients.

“Over time time we’ll be adding a blog, a client communications piece and of course, we’ll continue to highlight the great work that Rob [Mizrahi] does for his clients,” explains Jann Mirchandni, Owner and Chief Marketing Officer of Marketing Cafe.

It was my pleasure to talk to Dr. Marsha Gordon, President and CEO of Business Council of Westchester on her radio show “Westchester Means Business.”

I headed down to New Rochelle to the WVOX studios to talk about how businesses can use online marketing to grow.

We talked about how online marketing might work with traditional marketing, social media marketing and email marketing. We covered a lot of ground in 30 minutes!

In case you missed it you can listen to it right here!

Listen to interview on “Westchester Means Business”.

I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a man who speaks five languages already!

What’s the answer? In a word? YES. Yes, you do need to learn how to speak social media. Your clients and prospects and business partners expect you to be there. It’s a simple as that.

So consider this your Foder’s Guide for social media. …Read more

“Worst Of Westchester” No More
Marketing Café launches new website for Contest Winner Yonkers Partners In Education

Yorktown Heights,NY, (January 24, 2012) ­ Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23.

The quirky contest was designed to celebrate Marketing Café’s own rebranding by paying it forward and helping aWestchesterbusiness with their website. The winner received consultation on effective web marketing, a website redesign, including a new blog and implementation all at no cost to the organization.

“The process [of rebranding and redesigning our own website] was challenging but ultimately such a valuable exercise. We wanted to share that with others,” says Marketing Café’s Jann Mirchandani.

YPIE’s winning entry emphasized the important work they do for the Yonker’s Community as well as a vision of what they wanted to achieve. That was a winning combination, says Mirchandani. “It demonstrated an understanding of how they could leverage their website to help them achieve their goals; they just needed help putting together the tools to make it happen. We’re delighted that we could do this for them.” …Read more

We’re always happy to share our expertise in and enthusiasm for online marketing! Check out this great article, in which Marketing Cafe Owner and Chief Marketing Officer Jann Mirchandani is quoted, on AmEx Forum on simple but effective ways to build your website without breaking the bank!

8 Easy Ways to Boost Your Website on a Budget

Yonkers Partners In Education (YPIE)

Visit YPIE.org

You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living!

Whatever the case, Wikipedia and many other websites have “gone black” in protest over the proposed Stop Online Piracy Act (SOPA) and the Protect IP ACT (PIPA). Google’s doodle was hidden in support of the protest. …Read more