7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all […]

MVP Basketball Camp Portfolio

MVP Basketball Camp

The Challenge MVP Basketball Camp’s website was full of great information, including details on upcoming fundraising events, camp registration and more. Unfortunately the information was not necessarily easy to access. Nor did their site leverage web-based assets such as subscriber opt-ins and online registration. The website was not mobile-friendly making it hard for visitors using […]

Support Connection

The Challenge Support Connection, headquartered in Yorktown, NY, has a site that had grown over years and as it did so the site organization became cluttered and cumbersome. With no search functionality clients and donors found it difficult navigate. The site looked dated and was not optimized for mobile devices. An update was needed to better represent this […]

josemarcgallery

José-Marc Gallery

The Challenge José-Marc Gallery was a new enterprise with an art show quickly approaching. They needed a website that would establish their presence online and highlight the handful of artists already being represented but would be able to handle more artists as they came onboard. With a shoestring budget there was no room for a […]

hootsuite

My 6 Favorite Online Marketing Tools

As an online marketing specialist, I am familiar with several Internet-based tools that companies can use to enhance their marketing and communication programs, among other things. While there may be alternative products for each category, here are my 6 favorite online marketing tools that I know and love the best and use in my business. […]

ColumbiaDoctors Of The Hudson Valley

The Challenge ColumbiaDoctors of the Hudson Valley, with offices in Suffern and Monroe, needed a user-friendly website that would appeal to both seniors, the practice’s primary patient load, with a younger demographic, an area in which they hoped to grow. In collaboration with DesignWorks NY, CoCommunications and MarketingWorks NY we provided a cross-discipline approach that addressed the […]

Yonkers Partners In Education

The Challenge Yonkers Partners In Education submitted the winning entry to our “Worst Of Westchester” contest. They needed to attract funders and volunteers through a website that was strategic, not sophomoric — and one that could effectively tell their story in a powerful and compelling way. The old site was difficult to navigate, looked outdated and […]

Seaboard Weatherproofing

The Challenge Seaboard Weatherproofing’s website was in need of an updated look and improved user experience. New projects needed to be added to a site in a way that did not impede easy navigation. Despite the myriad of project photos available there was a dearth of visual appeal in the original site and new projects had […]

Best Animal Rescue Contest

The Challenge Sound Earth, LLC wanted to create a contest to support local animal rescue organization, expand its reach within animal rights circles and as a lead generation tool. The contest was designed to capture entrants’ email information and let them upload photos and stories of how they adopted their pets. Scope Westchester Marketing Cafe […]