Mobile-Friendliness Used as Ranking Signal on Mobile Searches

Mobile-Friendliness We all know how important it is to get good, relevant answers when you execute a search. The results shouldn’t be hindered depending on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite restaurant, working on the website for your local nonprofit, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices! Google Last year, Google started using mobile-friendliness as a ranking signal on mobile searches. They announced last month that beginning this month, May 2016, they are rolling out an update to that which will increase the effect of the ranking signal to assist Google search users in finding more pages that are relevant and mobile-friendly. If…
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Mobile Website Vs. Mobile App

I got a call today from a nonprofit here in Westchester. We had an interesting conversation about creating a mobile website vs. a mobile app. It’s a question lots of businesses and nonprofits are asking lately so I thought I’d share some of what we discussed here.Feel free to ask follow-up questions or share your experiences. What is a mobile website? When mobile devices first started getting smart you needed to create a special mobile version of your website so visitors could see things properly on their tiny, little device screens. Then more devices started getting smarter so you needed to have multiple versions of your mobile site – in addition to your “real” website – so that they rendered properly on all the various smart devices. Now, design standards are getting smarter and developers are turning to what’s referred to as “responsive design.” Responsive design allows website designers to create one…
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