7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all […]

Best practices for your email marketing list strategy

Managing Email Lists [video]

Best practices for your email list marketing strategy Hi everyone, I’m Jann Mirchandani from Westchester Marketing Cafe, where we cater to your online marketing needs. Read a Case Study to learn how we helped one client tackle this issue We’ve been getting a lot of calls lately with questions about our best practices for email […]

Email Marketing Strategy

The Challenge A large, nonprofit was using MailChimp as their Email Service Provider (ESP) but they had no agency-wide email marketing strategy. They were concerned that their account would be canceled for not adhering to list management protocols. They had multiple users across various departments with varying levels of training on how to build and manage […]

hootsuite

My 6 Favorite Online Marketing Tools

As an online marketing specialist, I am familiar with several Internet-based tools that companies can use to enhance their marketing and communication programs, among other things. While there may be alternative products for each category, here are my 6 favorite online marketing tools that I know and love the best and use in my business. […]