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November 16, 2010, 14:33
Here's what we know: An actively maintained website is a more effective marketing tool than a static website. Websites and online marketing techniques…
About
September 27, 2010, 15:50
Jann Mirchandani, Owner, Marketing Cafe Jann Mirchandani is the principal and creative engine behind Marketing Café. Jann is an award-winning website…
Services
November 5, 2010, 02:44
Marketing Cafe caters to the online marketing needs of SMBEs and nonprofits. Period. That's all we do. Our approach to website design and development uses a…
Portfolio
November 5, 2010, 02:45
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Contact Us
November 5, 2010, 02:44
Learn more about working with Marketing Cafe. Please feel free to contact us with questions about your web development project, working with us in a…
The Cafe
November 12, 2010, 05:14
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Blog Posts

Category: Marketing (24)
- When Is A Bargain Not A Bargain? Qualifying your marketing budget. by: Jann Mirchandani
  October 16, 2012, 17:27
  Everyone is watching their bottom line these days; it doesn't matter which side of the political aisle you're on. There is no money to waste. So how do you…
- Marketing Benefits of Running an Online Contest by: Ann LaGoy
  July 16, 2012, 18:21
  The Marketing Benefits of Running an Online Contest Last year Sound Earth, a pet-friendly household cleaning products manufacturer, began a focused effort to…
- Lead Capture For Your Small Business Website by: Jann Mirchandani
  June 26, 2012, 18:13
  We talk a lot about "Content Is King"; and that's true. Your content provides keyword-rich fodder for the search engines as well as reputation-establishing…
- Jann Mirchandani on "Westchester Means Business" by: Jann Mirchandani (2)
  March 7, 2012, 00:51
  It was my pleasure to talk to Dr. Marsha Gordon, President and CEO of Business Council of Westchester on her radio show "Westchester Means Business." I…
- Using Coupons To Improve Sales by: Jann Mirchandani
  December 23, 2011, 21:31
  There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I…
- Interview on WorkAtHomeSuccess.com by: Jann Mirchandani
  November 18, 2011, 20:34
  Jann Mirchandani was recently interviewed on WorkAtHomeSuccess.com. The full interview is 30 minutes long and covers a variety of topics around running a small…
- Elevator Speeches that WORK by: Karen Graves
  September 12, 2011, 19:51
  (Podcast by Guest Blogger, Karen Graves of Your Sales Fix) Good marketing often requires networking. It also requires having a clear message about who you…
- The Boldness of Your Brand by: Jann Mirchandani
  August 31, 2011, 19:16
  Many of you may already know that Marketing Cafe is the remake of Mirchandani Consulting. We spent the better part of a year focusing on rebranding; working…
- Marketing On A Shoe String Budget by: Ann LaGoy
  August 2, 2011, 21:39
  (Article by Guest Blogger, Ann LaGoy of Sound Earth LLC) Marketing on a shoe string budget can be tough; creativity, passion and a whole lot of social media…
- Creating A Call To Action For Your Website by: Jann Mirchandani
  May 12, 2011, 17:22
  What can your website do? Does it roll over and play dead? Or does it fetch leads for you? Your website can be your businesses best friend but it needs to be…
- Building Your Email List - The Right Way by: Jann Mirchandani (1)
  February 22, 2011, 22:08
  Techniques for building your email list the right way.
- Email Marketing List - When Your Email Subscribers Unsubscribe by: Jann Mirchandani (2)
  February 11, 2011, 18:52
  One of the major topics of conversation around email marketing is list development; how do you grow your email list? It's a valid and important consideration…
- Jump Start Your Online Marketing by: Jann Mirchandani
  February 10, 2011, 19:33
  Jump start your online marketing View more presentations from Jann Mirchandani.
- Manage Your Email List by: Jann Mirchandani
  December 17, 2010, 15:50
  Turns out, on many lists, we don't have the option to update our profile. We can either leave the old email address on the list or unsubscribe altogether. So…
- Taming of the Online Review by: Jann Mirchandani
  December 14, 2010, 17:20
  We received a very distressed call from a Yorktown business owner the other day. She had received a scathing online review - two actually - on CitySearch.com.…
- Online Marketing Budget vs. Wish List by: Jann Mirchandani
  August 23, 2010, 16:22
  I am working with a client in Scarsdale to overhaul their website. But as often happens the wish list of features is bigger than the online marketing budget.…
- What is RSS; Translation, please?! by: Jann Mirchandani
  July 1, 2010, 17:05
  The idea is to allow readers to get my relevant, useful content in a manner that is comfortable for THEM.
- Developing An Email Marketing Strategy by: Jann Mirchandani
  March 18, 2010, 19:06
  Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy…
- 5 Low-Stress Things You Can Do Today To Boost Your Marketing by: Jann Mirchandani
  February 17, 2010, 05:09
  Adding more stuff to an already full task list can be stressful. But it doesn't have to be. Here are some quick, low-stress things you can do today to market…
- Marketing: Same as it ever was... by: Jann Mirchandani
  January 4, 2010, 19:46
  Here's my thought for the day... Marketing is really the same as it's always been; we've just got much cooler tools to work with. The key is connecting with…
- Marketing Your Website by: Jann Mirchandani
  January 19, 2009, 06:46
  One of the biggest questions clients ask is "How will people find me once my website is up and running?" My clients are mainly small businesses. Many are…
- How Do I Get My Business Online? by: Jann Mirchandani
  July 1, 2008, 05:06
  The first step to successful online marketing is to identify your goal. If you are a merchant, you will obviously want to sell your products online on an…
- Green Eggs and Spam by: Jann Mirchandani
  March 12, 2008, 03:50
  Email is a great way to stay in touch with clients and prospects. It's quick, relatively easy and extremely cost effective. Here are my Top Three Tips for…
- Homemade Is Great For Cookies, But Not For Your Marketing: 10 Things You Must Know About Working With A Designer by: Jann Mirchandani
  January 3, 2008, 20:46
  You know that marketing is an important investment to the success of your business. But are you making the most of this financial commitment? You may have…
Category: Website Design (19)
- Working With Web Designers by: Jann Mirchandani
  July 31, 2012, 16:16
  "I thought you would just do it for me." I once had a client say those exact words to me. The impression - or more likely, the hope - was that he would…
- Mobile Website vs. Mobile App by: Jann Mirchandani (3)
  May 9, 2012, 20:26
  I got a call today from a nonprofit here in Westchester. We had an interesting conversation about creating a mobile website vs. a mobile app. It's a question…
- What Does A Website Cost? by: Jann Mirchandani
  April 25, 2012, 16:30
  "How much will this cost me?" It's one of the first questions most folks ask when they begin thinking about redoing their business website. Fair question.…
- WWW Blackout? by: Jann Mirchandani (2)
  January 18, 2012, 22:03
  You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you're a…
- It's Not All About You! by: Jann Mirchandani (2)
  October 13, 2011, 20:10
  No offense, but your website is not all about you. We talk to small business owners all the time that rattle off a list of the features and benefits to be…
- Hiring A Web Designer by: Jann Mirchandani (1)
  September 30, 2011, 14:56
  Hiring a web designer or web developer is often a leap of faith; faith that they know what they're doing, faith that they're going to do what they say and…
- Why You Shouldn't Hire A Programmer To Do Your Website by: Jann Mirchandani
  July 5, 2011, 19:17
  I love programmers. Don't get me wrong. But after no less than 2 hours trying to renew a membership I wasn't loving ALL programmers. And here's why you…
- What Does My Web Hosting Company Do For My Business? by: Jann Mirchandani (2)
  April 13, 2011, 21:23
  Clients are sometimes embarrassed to ask, but often don't understand what they are paying their hosting company for. But occasionally, an intrepid soul will…
- Website Usability: Website Navigation by: Jann Mirchandani
  January 19, 2011, 01:36
  Good site design and good navigational structure is all about your readers. And that's just good marketing. This article will help you understand how to build…
- Website Usability: Wayfinders to help users find their way. by: Jann Mirchandani
  January 6, 2011, 14:10
  For effective online marketing SIMPLE is really the key. Navigational and information design for websites tells us we need to present links and information…
- Website Entry Pages: Your Website is NOT Your Home Page by: Jann Mirchandani
  December 6, 2010, 18:42
  We are working with a Spa in lower Westchester that sells a lot of gift certificates on their website. We are overhauling the website including the all-importan…
- Content Management System: How do I love thee? Let me count the ways. by: Jann Mirchandani (3)
  October 22, 2010, 12:38
  Content Management Systems, aka CMS, are wonderful little creations that take your website from soap box derby to Indy 500. How? Let me count the ways. 1. A…
- Web Design Form vs Function by: Jann Mirchandani
  August 10, 2010, 13:14
  The classic example of form vs. function; the quintessential design dilemma. How do you present art for sale in an elegant manner but keep your viewer's needs…
- Web Design For Mobile Devices by: Jann Mirchandani
  April 23, 2010, 16:00
  Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show…
- Website Design Matters by: Jann Mirchandani
  April 8, 2010, 22:30
  Well, what else would you expect us to say? But that doesn't make it any less true; website design matters to the success of your site, the plethora of…
- Are You A Moving Target? by: Jann Mirchandani
  December 15, 2009, 17:46
  I just visited two websites - completely different businesses, different web developers, different industries - with the exact same problem; horrible navigation…
- Choosing An Effective URL by: Jann Mirchandani
  November 25, 2008, 05:27
  Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken. So here are some…
- Be The Master of Your Domain: Domain Name Registration by: Jann Mirchandani
  August 15, 2008, 05:18
  Too often I get phone calls from business owners who no longer own their domain names. "How can this happen?" you ask. More easily than you realize. When you…
- Selecting A Host Provider by: Jann Mirchandani
  June 16, 2008, 05:01
  What is a host provider and how do you select one for your website? A host provider is a company that will allow you to upload your files onto their server…
Category: Blogging & Content Development (15)
- Content Marketing: Building B2B Content by: Jann Mirchandani
  January 24, 2013, 20:03
  "Content is King" as the saying goes. But creating content consistently over the long haul is an investment no matter how you…
- How A Blog Helps Your Business by: Jann Mirchandani
  November 19, 2012, 17:23
  You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It's not. Here's how a blog helps…
- Managing The Growth of Your Website; Blogging for business by: Jann Mirchandani
  August 13, 2012, 17:06
  I've had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you…
- Writing More with Less by: Marian Gryzlo
  May 29, 2012, 18:39
  Mark Twain once said, “I didn't have time to write a short letter, so I wrote a long one instead.” In today’s 140 character world of Twitter and 100…
- Blogging for Business by: Jann Mirchandani
  May 22, 2012, 19:01
  Blogging for business is a key component of your website. In this video slideshow learn why you really do want to have an integrated blog on your business…
- What Does Content Marketing Look Like? by: Jann Mirchandani
  April 12, 2012, 18:22
  What Does Content Marketing Look Like? Here at Marketing Cafe, we are big fans of content development as a Search Engine Optimization strategy as well as…
- Are You Ready To Create Content For Your Site This Year? by: Jann Mirchandani
  January 4, 2012, 22:18
  Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical "ahhh...what now?" kind of moment. …
- Should Our Blog Share A URL With Our Primary Domain? by: Jann Mirchandani
  June 15, 2011, 14:36
  I had a conversation with a new client in White Plains the other day. He had just completed a redesign of his primary domain and blog. Both were lovely.…
- Writing Web Content With Personas In Mind by: Jann Mirchandani
  April 28, 2011, 20:54
  When you sit down to write something for your website do you struggle to find just the right, compelling language? You want to show your readers that your…
- Creating Content For A Small Business Website by: Jann Mirchandani
  March 29, 2011, 22:57
  Most small business owners have more than enough on their plate already without having to worry about "content development" for their website. But to garner…
- Adding Blog Comments, Building Relationships by: Jann Mirchandani (2)
  December 21, 2010, 19:12
  When you participate on the blog of others you are building real relationships with real people who, not coincidentally, are potential business partners and…
- When Is a Blog Not a Blog? by: Jann Mirchandani
  July 23, 2010, 12:21
  Using a blog for business marketing and how a blog serves as more than just an online diary.
- Website vs. Blog for Small Business by: Jann Mirchandani (6)
  May 6, 2010, 16:57
  Clients often ask whether they should have a blog or a "regular" website for their business. And it's a great question. The answer is "yes"!
- To Blog or Not To Blog… by: Jann Mirchandani
  February 25, 2009, 05:33
  Just about everyone has heard the term "blog" bantered about. That doesn't mean you know what it is or how to use it to promote your business. So let's take a…
- The Gift of Grab; Content Writing For Your Home Page by: Jann Mirchandani
  September 10, 2008, 05:23
  When creating your web site, you have about 15 seconds to capture your visitor's attention. That's it. If they decide you are not what they are looking for…
Category: SEO & Analytics (5)
- Integrated Marketing Results: How Do I Know If My Campaign Is Working? by: Jann Mirchandani
  December 9, 2011, 19:32
  Small business owners, by and large, are a down-to-earth lot. We work hard for our money and want to make sure we are spending our marketing budget wisely. S…
- Common Sense SEO by: Jann Mirchandani
  June 23, 2011, 16:54
  We get this question all the time, "Do you do SEO?" And while I am rarely at a loss for words, I still struggle with the answer. Why? Because it's a loaded…
- Top 12 Tips For Driving Traffic To Your Website by: Jann Mirchandani
  February 2, 2011, 23:21
  It's sort of the holy grail of web development: driving traffic to your website. Your website is arguably your best, most effective way to communicate to your…
- Search Engine Optimization 101 by: Jann Mirchandani
  May 19, 2010, 01:46
  SEO is the practice of optimizing your website to make the most of "organic" search results - in other words, developing and maintaining your website in such a…
- Is Anyone Out There? - Web Analytics by: Jann Mirchandani
  February 25, 2008, 03:14
  Often I talk to people who assume that because I design websites, the money is just rolling in. (If only!) These are usually the same people who assume that…
Category: Newsroom (32)
- Sound Earth Launches 2nd Annual Best Animal Rescue Contest by: Jann Mirchandani
  July 10, 2012, 07:00
  Marketing Cafe is happy to be working with Sound Earth once again to launch their 2nd Annual Best Animal Rescue Contest, aka "BARC". To enter the…
- Granite-Springs.com Goes Live by: Jann Mirchandani
  June 12, 2012, 19:00
  Granite Springs Asset Management Launches New Website Yorktown Heights, NY, (June 12, 2012) - Marketing Cafe is pleased to announce the launch of the new…
- Marketing Cafe Wins Big W Awards by: Jann Mirchandani
  June 8, 2012, 19:32
  June 6, 2012 -- Tarrytown, NY Marketing Cafe won two Bronze Big W Awards for the Yonkers Partners in Education website; Interactive Media: Blog and Pro…
- Creating Order for Chaos Commandos by: Jann Mirchandani (1)
  March 7, 2012, 21:38
  Creating Order for Chaos Commandos Yorktown Heights, NY, (March 7, 2012) - Marketing Cafe announced the launch of its most recent website development…
- Yonkers Partners In Education “Worst Of Westchester” No More by: Jann Mirchandani
  February 1, 2012, 15:13
  “Worst Of Westchester” No More Marketing Café launches new website for Contest Winner Yonkers Partners In Education Yorktown Heights,NY, (January 24,…
- 8 Easy Ways to Boost Your Website on a Budget by: Jann Mirchandani
  January 27, 2012, 20:49
  We're always happy to share our expertise in and enthusiasm for online marketing! Check out this great article, in which Marketing Cafe Owner and Chief…
- Interview on WorkAtHomeSuccess.com by: Jann Mirchandani
  November 18, 2011, 20:34
  Jann Mirchandani was recently interviewed on WorkAtHomeSuccess.com. The full interview is 30 minutes long and covers a variety of topics around running a small…
- Marketing Cafe Earns Big W Awards by: Jann Mirchandani
  June 10, 2011, 01:44
  Marketing Cafe is proud to announce that it received four awards for web design at the 40th annual Big W Gala by the Ad Club of Westchester (ACW) held at…
- The Winner Is...Yonkers Partners in Education by: Jann Mirchandani
  May 20, 2011, 20:34
  We are thrilled to announce the Worst of Westchester contest winner is..drum roll please..Yonkers Partners In Education! This nonprofit has, in just four…
- eMarketing Bootcamp Online Marketing Webinar Now Accepting Enrollment by: Jann Mirchandani
  April 28, 2011, 19:41
  Do you sometimes feel like your website belongs to your web developer? Do you feel like you're in middle school trying to figure out what the "in" crowd is…
- Worst Of Westchester Contest Opens! by: Jann Mirchandani (1)
  March 9, 2011, 17:00
  SORRY, THE CONTEST ENTRY PERIOD HAS ENDED Top 10 Ways to Tell if Your Website Might Be The “Worst Of Westchester” … 10. You’re…
- eMarketing Bootcamp Online Marketing Webinars by: Jann Mirchandani
  March 4, 2011, 22:38
  eMarketing Bootcamp offers online marketing webinars to business owners to learn the strategy, tools and techniques of online marketing.
- Marketing Cafe Attending Business Council of Westchester Mega Mixer by: Jann Mirchandani
  February 16, 2011, 21:41
  We are delighted to be a part of the Business Council of Westchester Mega Mixer for 2011. Join us on March 10, 2-6pm at the Hilton Rye Town, Rye, NY. We'll…
- Jump Start Your Online Marketing for 2011 by: Jann Mirchandani
  January 25, 2011, 21:38
  Learn valuable, actionable information on how to develop a soup-to-nuts online marketing strategy for business growth. Learn the tricks of integrating social…
- Marketing Cafe Open for Business by: Jann Mirchandani
  December 13, 2010, 20:55
  Mirchandani Consulting, a strategic design and marketing firm specializing in online marketing initiatives, has announced that it has changed its company name…
- Coin Replica of Mahopac Website Design Project by: Jann Mirchandani
  November 24, 2010, 16:10
  Coin Replica of Mahopac website design project by Marketing Cafe Marketing Cafe, formerly Mirchandani Consulting, recently helped launch CoinReplicas.com.…
- Multiple Honors at the Big W Awards by: Jann Mirchandani
  June 12, 2010, 14:30
  Mirchandani Consulting, a strategic design and marketing firm, specializing in online marketing initiatives for the non-profit sector and small and midsize…
- NortheastAppliances.net by: Jann Mirchandani
  May 4, 2010, 15:39
  We are proud to launch one of our newest websites, NortheastAppliances.net. This was a fun and challenging project that required us to work with an outside…
- Ross Daniel Adaptive Apparel Launches! by: Jann Mirchandani
  November 24, 2009, 01:16
  Ross Daniel Adaptive Apparel is an eCommerce website with integrated blog on a WordPress platform. Custom graphics and styles transform a pre-existing theme…
- Doody Free Goes Live! by: Jann Mirchandani
  September 24, 2009, 17:27
  Doody Free of Westchester launches new website. We are pleased to have worked on this project bringing the vision of owner, George Distelhurst, to life - so to…
- We don't like to brag… by: Jann Mirchandani
  June 11, 2009, 22:44
  ...but if we don't, who will? Mirchandani Consulting received a Gold, Silver and Bronze award at the Big W Gala recently for Public Service: Printed…
- Gold Award Winner by: Jann Mirchandani
  April 24, 2009, 22:20
  We are very excited to report that Mirchandani Consulting Graphic & Web Design has received a Gold Award in the 2009 Hermes Creative Award competition in…
- Mirchandani Consulting Certified as a Woman-Owned Business Enterprise by: Jann Mirchandani
  August 20, 2008, 22:12
  Mirchandani Consulting is pleased to announce it's certification as a woman-owned business enterprise.
- Newman Resource Group Website Goes Live by: Jann Mirchandani
  July 8, 2008, 22:09
  NewmanResource.com is the latest website to be launched by Mirchandani Consulting Graphic and Web Design. Newman Resource Group specializes in back-offic…
- Jann Mirchandani To Serve on Yorktown Chamber of Commerce Marketing Committee by: Jann Mirchandani
  June 16, 2008, 22:07
  We are pleased to be a part of the (re)newed Yorktown Chamber of Commerce marketing committee. The Yorktown Chamber is a strong, vibrant organization. It is…
- Nature Wildlife Photocards.com Goes Live by: Jann Mirchandani
  November 26, 2007, 21:51
  NatureWildlifePhotocards.com is the latest website launched by Mirchandani Consulting. Katherine Hoak, a talented photographer from Long Island, NY…
- Gold Award Winner by: Jann Mirchandani
  November 6, 2007, 21:47
  We are very excited to report that Mirchandani Consulting Graphic & Web Design just received a Gold Award in the MarCom Creative Award competition in two…
- Sundial-Resort.com Goes Live by: Jann Mirchandani
  October 17, 2007, 20:56
  Mirchandani Consulting recently launched it's newest website Sundial-Resort.com. The site is a condo rental site for a beautiful 2 bedroom condo on Sanibel…
- Business Supporting Other Businesses by: Jann Mirchandani
  October 3, 2007, 20:54
  Mirchandani Consulting is launching a Peer-to-Peer Solutions group to help entrepreneurs and small-business owners support one another as they grow their…
- Mirchandani Consulting working with Yorktown Chamber of Commerce by: Jann Mirchandani
  September 18, 2007, 20:53
  We are proud to be able to assist the New Yorktown Chamber of Commerce with their upcoming Home Expo. The First Annual Home Expo will be held March 2, 2008.…
- Sound Earth Product Labels – On Shelves Now by: Jann Mirchandani
  August 17, 2007, 20:52
  The newest batch of Sound Earth all-natural cleaning products are on shelves now decked out in their latest gear; newly redesigned labels. Sound Earth…
- WHCC Website Launches by: Jann Mirchandani
  August 17, 2007, 04:22
  Mirchandani Consulting just launched the newly redesigned Westchester Hispanic Chamber of Commerce website. We worked with the Chamber President to create a…
Category: Portfolio (10)
- ColumbiaDoctors of the Hudson Valley by: Jann Mirchandani
  March 12, 2013, 19:33
  ColumbiaDoctors of the Hudson Valley Visit ColumbiaDoctorsHudsonValley.com
- Yonkers Partners In Education by: Jann Mirchandani
  January 26, 2012, 21:21
  Yonkers Partners In Education (YPIE) Visit YPIE.org
- Seaboard Weatherproofing by: Jann Mirchandani
  January 4, 2012, 20:53
  Seaboard Weatherproofing
- Best Animal Rescue Contest by: Jann Mirchandani
  July 5, 2011, 17:15
- Marketing Cafe Portfolio Sample - Coin Replicas by: Jann Mirchandani
  November 23, 2010, 18:02
  Coin Replicas
- Marketing Cafe Portfolio Sample - Rey Insurance by: Jann Mirchandani
  November 14, 2010, 21:47
  Marketing Cafe Portfolio Sample - Rey Insurance
- Marketing Cafe Portfolio Sample - Yorktown Cub Scout Pack 164 by: Jann Mirchandani
  November 14, 2010, 21:00
  Marketing Cafe Portfolio Sample - Yorktown Cub Scout Pack 164
- Marketing Cafe Portfolio Sample - Quorum Associates by: Jann Mirchandani
  November 14, 2010, 20:05
  Marketing Cafe Portfolio Sample - Quorum Associates
- Marketing Cafe Portfolio Sample — Alliance For Safe Kids by: Jann Mirchandani
  November 13, 2010, 20:01
  Marketing Cafe Portfolio Sample - Alliance For Safe Kids
- Marketing Cafe Portfolio Sample — Ross Daniel Adaptive Apparel by: Jann Mirchandani
  November 13, 2010, 05:52
  Marketing Cafe Portfolio Sample - Ross Daniel Adaptive Apparel
Category: Summer Lunchbox Online Marketing Webinars (4)
- Search Engine Optimization by: Jann Mirchandani (2)
  September 12, 2012, 12:32
  Welcome to our final session of our Summer Lunchbox Series on online marketing webinars. Here is the fourth, and final, webinar in the series: SEO: It's not…
- Content Development For Online Marketing by: Jann Mirchandani (2)
  August 13, 2012, 01:01
  Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the third webinar in the series: Content Development: More fun than root canal! …
- Using Google Analytics To Drive Your Business Forward by: Jann Mirchandani
  July 23, 2012, 20:41
  Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the second webinar in the series: Using Google Analytics To Drive Your Business…
- Unlocking Your Online Marketing Potential by: Jann Mirchandani
  July 9, 2012, 23:00
  Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the first webinar in the series; "Unlocking Your Online Marketing Potential" Thi…
Category: Social Media (10)
- Social Media Statistics: What's really happening with SM? by: Jann Mirchandani
  January 9, 2013, 20:12
  I came across this great infographic and thought I'd share. These social media statistics can give you some insight into how people are - and aren't -…
- Social Media Marketing: David vs Goliath, and David has the upper hand. by: Jann Mirchandani (4)
  December 5, 2012, 21:28
  I recently guest-lectured for an MBA Marketing Communications course; a redux of the class I taught last year. What was interesting was the contrast between…
- Your Foder's Guide To Social Media by: Jann Mirchandani
  February 22, 2012, 19:02
  I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who's owned several successful…
- It's Not Personal...Unless It IS; Which Social Media Account Should You Use? by: Jann Mirchandani
  November 2, 2011, 17:21
  I had a unique opportunity recently; I was selected, along with my sister, for a "Cheap Chic" makeover courtesy of the Nate Berkus show. It was a tremendous…
- If You Call Yourself a Social Media Expert...Have a Facebook Page! by: Jann Mirchandani
  June 3, 2011, 16:04
  I apologize in advance for my tirade, but an email landed in my inbox recently that just got me going! The email invited me to a panel discussion about how to…
- Social Media Marketing in The Real Business World by: Jann Mirchandani
  May 18, 2011, 17:04
  We like to write about practical ways to market your small business online and social media marketing has become an integral way to do that. But we still get…
- Managing Social Media by: Jann Mirchandani (4)
  March 16, 2011, 03:30
  By now, you've likely set up your social media channels and may be wondering "How am I supposed to keep up with all this?!" Managing social media can be a…
- Which Social Media Sites Should I Use? by: Jann Mirchandani (2)
  March 7, 2011, 00:44
  When talking to clients about integrating social media into their marketing plan the first question they ask is often "Which social media sites should I use?"…
- How Much Time Does Social Media Really Take? by: Jann Mirchandani
  May 11, 2010, 16:50
  So while you may not think you have time to spend frittering away precious hours on social media, you really don't need to; unless you want to.
- What's Social Media Got To Do With Marketing? by: Jann Mirchandani (2)
  April 27, 2010, 15:13
  Don't be intimidated by social media. It can be a fun and rewarding way to expand your network, be a useful resource for others and over time drive traffic to…

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