Seaboard Weatherproofing’s website was in need of an updated look and improved user experience. New projects needed to be added to a site in a way that did not impede easy navigation.
Despite the myriad of project photos available there was a dearth of visual appeal in the original site and new projects had no way of standing out. As a result the firm’s expertise and experience in numerous marqui project in NYC and beyond was lost in translation.
Site content was written without an eye towards search engine optimization as a result page rank was lacking.
Westchester Marketing Cafe LLC was brought in to;
- Redesign and restructure current website
- Integrate content management solution
- Provide search engine optimization strategy
The new content development strategy and targeted keywords provided a much needed boost to search engine optimization.
And once visitors got to the site they were greeted by an appealing, easy to navigate site.