Category Archives: Website Design

We are working with a Spa in lower Westchester that sells a lot of gift certificates on their website. We are overhauling the website including the all-important gift certificate page. In recently reviewing our progress we were averaging about 3 minutes a page – but spent 40 minutes going over the gift certificates page. Here’s…Continue Reading

Content Management Systems, aka CMS, are wonderful little creations that take your website from soap box derby to Indy 500. How? Let me count the ways. 1. A content management system allows you to update your website more FREE-ly; pun intended.

The classic example of form vs. function; the quintessential design dilemma. How do you present art for sale in an elegant manner but keep your viewer’s needs in mind?

Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show off. It’s about the user.

Well, what else would you expect us to say? But that doesn’t make it any less true; website design matters to the success of your site, the plethora of exceptions to the rule notwithstanding. When visitors land on your site their first impression will greatly effect the amount of time they spend on that page…Continue Reading

I just visited two websites – completely different businesses, different web developers, different industries – with the exact same problem; horrible navigation. Now I don’t normally like to start on such a negative note, but these were especially egregious examples of a really bad user experience. The navigation links on both of these websites were…Continue Reading

Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken. So here are some things to consider in selecting your URL.

Too often I get phone calls from business owners who no longer own their domain names. “How can this happen?” you ask. More easily than you realize. When you hire someone to develop your website, often they will be the one to register your domain name and sometimes they do it under their own name.…Continue Reading

What is a host provider and how do you select one for your website? A host provider is a company that will allow you to upload your files onto their server making them accessible via the web. Some will host your files for free, but are these plans the best solution for you?