Category Archives: Blogging

I had a conversation with a new client in White Plains the other day. He had just completed a redesign of his primary domain and blog. Both were lovely. However, they did not share the same domain.  Conversely, I had a separate conversation with a separate client just a few days before and my advice…Continue Reading

It’s sort of the holy grail of web development: driving traffic to your website. Your website is arguably your best, most effective way to communicate to your audience what your business is and how you can help them. (Notice I didn’t say “what you do”; focus on what’s in it for your customer.) There are…Continue Reading

When you participate on the blog of others you are building real relationships with real people who, not coincidentally, are potential business partners and customers.

Here’s how you do that.

The reply I most often hear when I broach the subject of using a blog as a marketing tool is “I’m not a writer.” And while most small business owners aren’t “writers” they are usually subject-matter experts in their field. What does this mean? They have oodles of information to share. But they may not…Continue Reading

Clients often ask whether they should have a blog or a “regular” website for their business. And it’s a great question. The answer is “yes”!

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool. Definition Blog is short for “web log” but if you say web log you will sound like…Continue Reading