Yorktown Heights,NY, (January 24, 2012) ­ Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23.

The quirky contest was designed to celebrate Marketing Café’s own rebranding by paying it forward and helping aWestchesterbusiness with their website. The winner received consultation on effective web marketing, a website redesign, including a new blog and implementation all at no cost to the organization.

“The process [of rebranding and redesigning our own website] was challenging but ultimately such a valuable exercise. We wanted to share that with others,” says Marketing Café’s Jann Mirchandani.

YPIE’s winning entry emphasized the important work they do for the Yonker’s Community as well as a vision of what they wanted to achieve. That was a winning combination, says Mirchandani. “It demonstrated an understanding of how they could leverage their website to help them achieve their goals; they just needed help putting together the tools to make it happen. We’re delighted that we could do this for them.”

“We are so thrilled with the gift that we received from Jann Mirchandani from Marketing Café! Our new website is sophisticated, beautiful and easy to navigate. We are incredibly grateful to Jann for her brilliance, skill, patience and generosity. Who would have thought that being the Worst of Westchester would result in making us among the best! YPIE’s goal is to increase the number ofYonkersstudents who complete a post-secondary program and this new website is a wonderful tool for us to reach the public.”

For more information about Marketing Café contact Jann Mirchandani at 914 806-7720 or visit www.westchestermarketingcafe.com.

Read the case study and see the site: YPIE Case Study.

8 Easy Ways to Boost Your Website on a Budget

Listen to the podcast.

For more information about starting and running an at-home business, visit WorkAtHomeSuccess.com

Our Big W Awards this year are:

• Silver for Interactive Media – Blog; CoinReplicas.com
• Bronze for Interactive Media – Self Promotion; www.WestchesterMarketingCafe.com (umm, you’re on the site now)
• Bronze for Interactive Media – Pro Bono; CortlandtPanthers.org
• Bronze for Interactive Media – B2C; CoinReplicas.com

This nonprofit has, in just four short years, outgrown their original website. As sometimes happens, the original vision was soon surpassed by the growth and expansion of the organization. In the meantime, YPIE has been so busy putting their funding dollars into programs helping the youth of Yonkers – such as the 2011 Education Summit – they haven’t been able to focus on the website.

We are delighted to partner with them to help them reclaim their web presence so they can continue to grow and do good works for the Yonkers community!

Do you sometimes feel like your website belongs to your web developer? Do you feel like you’re in middle school trying to figure out what the “in” crowd is talking about when the conversation turns to social media? Well you don’t have to! Marketing Cafe is now accepting enrollment for six upcoming eMarketing Bootcamp online marketing webinar programs.

eMarketing Bootcamp gives those responsible for guiding and implementing marketing strategy the understanding and confidence to take control of their online marketing reducing the need for expensive outsourced maintenance. 

eMarketing Bootcamp Immersion Programs

The Immersion Program covers the “must know” fundamentals of online marketing, focusing on specific subjects relevant for participant businesses.

The Social Media Immersion course builds in-depth knowledge of relevant (as opposed to irrelevant for your business) social media channels as well as building and managing social media strategy.

The Websites for Small Business Immersion course builds in-depth knowledge of website usability (for your visitors, not you) and creating a common-sense website marketing strategy.

Both programs review participants’ real-world efforts and make recommendations for improvement and follow participants as they execute their plan.

Immersion courses are conducted in three 2-hour webinar sessions over 4 weeks. These programs are highly customized and limited to 8 participants each.

eMarketing Bootcamp Budget Programs

The Budget Program provides participants with a thorough understanding of the essential elements of online marketing. Four modules are available covering Social Media, Email Marketing, Search Engine Optimization and Effective Web Design For Business.

The Budget Program sessions are conducted in information-packed 45-minute webinars.

Program Schedule

• Social Media Immersion, begins 5/26
• Websites for Small Business Immersion, begins 6/1
• Social Media Budget Program, 5/24
• Email Marketing Budget Program, 5/31
• Search Engine Optimization, 6/7
• Effective Web Design for Business, 6/14

Click here for more information on eMarketing Bootcamp and pricing.

SORRY, THE CONTEST ENTRY PERIOD HAS ENDED

That’s really what Marketing Cafe’s eMarketing Bootcamp online marketing webinars are all about, explains Jann Mirchandani, Owner and Chief Marketing Officer of Marketing Cafe. ”The original concept was developed when we saw that many small businesses understood the need for effective, strategic online marketing but either didn’t want to or couldn’t afford to outsource.”

The eMarketing Bootcamp series was then developed around the idea of educating business owners on the tools and techniques of online marketing to allow them to return to their offices and effectively implement their strategy. Mirchandani notes that the emphasis is not just on the theory behind online marketing but on the specific “how” for participants, and she believes is what sets Marketing Cafe apart from other firms.

“There are oodles of free webinars and low cost workshops that give you the 30,000 foot view,” says Mirchandani, “and participants might glean some good information. But that’s very different from having a professional review your website and talk to you about changes you can make to make it more effective. Or taking a look at your Facebook page to discuss specific campaigns to grow your fan base and better engage your audience.” Which is exactly what eMarketing Bootcamp Premier Program and eMarketing Bootcamp Immersion Courses offer emphasizes Mirchandani.

Sessions begin soon. Click here for more information about eMarketing Bootcamp or call 914-806-7720.

Join us on March 10, 2-6pm at the Hilton Rye Town, Rye, NY. We’ll be available to answer your questions about Marketing Cafe and online marketing. We’ll have goodies and plenty of applications for our upcoming “Worst of Westchester” contest! (Details will be announced shortly so come back soon, or connect with us on Facebook, Twitter or LinkedIn and the news will come to you!)

Come as our guest! Just let us know if you need a ticket and we’ll hook you up.

Workshop participants will gain valuable, actionable information on how to develop a soup-to-nuts online marketing strategy for business growth. They will learn the tricks of integrating social media into their overall marketing strategy, how to use email marketing to communicate effectively with customers and learn how to apply a common-sense approach to search engine optimization.

WEDC – Jumpstart Your Online Marketing Flyer

To register, email pzill@westchester.org or call 914 948-6098, x13.