Category Archives: Email Marketing

What Does Content Marketing Look Like? Here at Marketing Cafe, we are big fans of content development as a Search Engine Optimization strategy as well as a marketing tool. Like many concepts, however, “content” has become something of a buzz word that often defied definition, much less concrete examples. Practitioners often like to keep concepts a bit…Continue Reading

It was my pleasure to talk to Dr. Marsha Gordon, President and CEO of Business Council of Westchester on her radio show “Westchester Means Business.” I headed down to New Rochelle to the WVOX studios to talk about how businesses can use online marketing to grow. We talked about how online marketing might work with…Continue Reading

Techniques for building your email list the right way.

One of the major topics of conversation around email marketing is list development; how do you grow your email list? It’s a valid and important consideration, granted. But what happens when your email subscribers unsubscribe? Nothing. Well not nothing, but its necessary to put it in context.

Jump start your online marketing View more presentations from Jann Mirchandani.

Turns out, on many lists, we don’t have the option to update our profile. We can either leave the old email address on the list or unsubscribe altogether. So as we phase out of the old emails, what do you think we’re doing on the lists that don’t give us any other option? Right, opting out… Here’s what to do so you don’t lose your valuable subscribers.

Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy and specific tactics. Here’s how you get started.