Best Animal Rescue Contest

  • Best Animal Rescue Contest to benefit animals also functions as lead capture tool

The Challenge

Sound Earth, LLC wanted to create a contest to support local animal rescue organization, expand its reach within animal rights circles and as a lead generation tool.

The contest was designed to capture entrants’ email information and let them upload photos and stories of how they adopted their pets.

Scope

Westchester Marketing Cafe LLC was brought in to:

  • Design technical aspects of contest
  • Integrate contest with emailing list
  • Integrate Facebook
  • Set up contest microsite

The Result

Ultimately, 85% of the new email contacts gained through the BARC remain on Sound Earth’s email list one year later.

2% of the new subscribers have since become buying customers – matching our industry’s average success rate for product purchasing ROI.

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