Your Foder’s Guide To Social Media

I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a […]

Yonkers Partners In Education “Worst Of Westchester” No More

“Worst Of Westchester” No More Marketing Café launches new website for Contest Winner Yonkers Partners In Education Yorktown Heights,NY, (January 24, 2012) ­ Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23. The quirky contest was designed […]

AmEx

8 Easy Ways To Boost Your Website On A Budget

We’re always happy to share our expertise in and enthusiasm for online marketing! Check out this great article, in which Marketing Cafe Owner and Chief Marketing Officer Jann Mirchandani is quoted, on AmEx Forum on simple but effective ways to build your website without breaking the bank! 8 Easy Ways to Boost Your Website on […]

Yonkers Partners In Education

The Challenge Yonkers Partners In Education submitted the winning entry to our “Worst Of Westchester” contest. They needed to attract funders and volunteers through a website that was strategic, not sophomoric — and one that could effectively tell their story in a powerful and compelling way. The old site was difficult to navigate, looked outdated and […]

google-blackout

WWW Blackout?

You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living! Whatever the case, Wikipedia and many other websites have “gone black” in protest over the proposed Stop Online […]

Seaboard Weatherproofing

The Challenge Seaboard Weatherproofing’s website was in need of an updated look and improved user experience. New projects needed to be added to a site in a way that did not impede easy navigation. Despite the myriad of project photos available there was a dearth of visual appeal in the original site and new projects had […]

coupon

Using Coupons To Improve Sales

There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences. 1. Offer a percentage or dollar amount off each purchase.