7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all […]

Join.Me Saves the Day!

At Westchester Marketing Cafe there are a number of online applications that we use regularly. One of those applications is Join.Me. We primarily use Join.Me to remotely train clients and conduct virtual meetings. It has been a great tool for many years now and recently proved to be the perfect solution to an otherwise problematic […]

Best practices for your email marketing list strategy

Managing Email Lists [video]

Best practices for your email list marketing strategy Hi everyone, I’m Jann Mirchandani from Westchester Marketing Cafe, where we cater to your online marketing needs. Read a Case Study to learn how we helped one client tackle this issue We’ve been getting a lot of calls lately with questions about our best practices for email […]

MVP Basketball Camp Portfolio

MVP Basketball Camp

The Challenge MVP Basketball Camp’s website was full of great information, including details on upcoming fundraising events, camp registration and more. Unfortunately the information was not necessarily easy to access. Nor did their site leverage web-based assets such as subscriber opt-ins and online registration. The website was not mobile-friendly making it hard for visitors using […]

Mobile-Friendliness Used as Ranking Signal on Mobile Searches

Mobile-Friendliness Used as Ranking Signal on Mobile Searches

Mobile-Friendliness We all know how important it is to get good, relevant answers when you execute a search. The results shouldn’t be hindered depending on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Mobile is critical to your business and will continue to be so […]

When a project goes sideways

When a Project Goes Sideways [video]

When a project goes sideways; managing the developer/client relationship Hi, I’m Jann Mirchandani from Westchester Marketing Cafe where we cater to your online marketing needs. Today I want to talk to you a little bit about what happens when a project goes sideways. It does happen and over the years we’ve gotten calls from more […]

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WordPress Websites; ACT Local Marketing Interview [podcast]

WordPress, WordPress, WordPress! Below is the first part of Jann’s interview with Kalynn Amadio of ACT LOCAL Marketing. The podcast with Kalynn focuses primarily on WordPress Websites and how it has evolved into the go-to solution for small and medium businesses. Kaylnn and Jann take turns delving into the mechanics of WordPress and the advantages of […]